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Liberty Military Housing · 2 days ago

Marketing Director

SD Metro Area

Full-time

Onsite

Director/Executive

$100K/yr - $125K/yr

7+ years exp

Liberty Military Housing is dedicated to serving military families by providing comfortable homes and fostering a collaborative culture among its employee-owners. The Marketing Director will oversee the digital marketing strategy, brand management, and marketing technologies, focusing on enhancing occupancy and brand visibility through comprehensive marketing strategies and the integration of AI technologies.

Property ManagementReal EstateResidential

Responsibilities

Develop and implement comprehensive marketing strategies to increase occupancy rates and enhance brand visibility

Oversee the creation and execution of marketing campaigns across various channels, including digital, social media, print, and events

Analyze market trends and competitor activities to identify opportunities and threats, and adjust marketing strategies accordingly

Maintain and enhance the company's brand image and reputation within the military and multifamily housing sector

Ensure consistent messaging and branding across all marketing materials and communications

Collaborate with internal teams to develop and promote brand guidelines and standards

Lead the development and execution of digital marketing initiatives, including SEO, SEM, email marketing, and social media campaigns

Implement the Generative Engine Optimization program to enhance the digital marketing strategy, lead generation, and brand awareness

Utilize data analytics to measure the effectiveness of digital marketing efforts and optimize campaigns for better performance

Stay updated on the latest digital marketing trends and technologies to keep the company at the forefront of the industry

Oversee marketing systems and software to streamline marketing efforts and improve company efficiencies

Implement and manage online leasing and CRM systems to streamline customer interactions, improve lead management, and enhance customer service

Integrate AI technologies into the CRM and other marketing software to automate data collection, analyze customer behavior, and provide predictive analytics for better decision-making

Oversee the training and support of the marketing team in using marketing systems and software

Lead and mentor a team of marketing professionals, providing guidance, support, and professional development opportunities

Foster a collaborative and innovative team culture that encourages creativity and high performance

Set clear goals and performance metrics for the marketing team and regularly review progress

Work closely with other departments, including leasing, IT, and customer service, to ensure alignment and support for marketing initiatives

Communicate marketing plans, progress, and results to senior management and other stakeholders

Build and maintain relationships with external partners, vendors, and industry organizations

Coordinating pricing and contracts with the Procurement Department

Qualification

Digital marketingMarketing strategyAI technologiesBrand managementData analyticsLeadership skillsCustomer serviceCommunication skillsProblem-solvingTime managementAttention to detailTeam player

Required

Proven track record of developing and executing successful marketing strategies and campaigns

Strong knowledge of digital marketing, software and systems, and AI technologies

Excellent leadership, communication, and interpersonal skills

Ability to analyze data and make data-driven decisions

Creative thinker with a strategic mindset and strong problem-solving abilities

Ability to maintain a high degree of confidentiality and integrity

Must have skills in customer service, problem-solving, decision-making, and written and verbal communication with a high level of organization and balance

Ability to be a positive team player and contribute to the team environment effectively and positively

Ability to be self-reliable and take initiative and ownership with assigned tasks and responsibilities

Strong attention to detail is critical

Proficiency and working knowledge of technology, systems, and software

Ability to operate a motor vehicle (valid license and insurance required). May require use of personal vehicle

Must have effective time and task management skills

Bachelor's degree in marketing, Business Administration, or a related field

Minimum of 7-10 years of experience in marketing, with at least 5 years in a leadership role within the multifamily housing sector