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Diversus Health · 1 day ago

Director of Brand & Marketing (60527)

Colorado Springs, CO

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Diversus Health is a community-based mental health organization, and they are seeking a Director of Brand & Marketing to serve as their primary brand steward and team leader. This role involves translating vision and strategy into actionable marketing plans, overseeing brand and digital strategy, and enhancing the organization’s community presence.

CommunitiesHealth CareMental HealthWellness

Responsibilities

Serve as Diversus Health’s internal and external brand steward, ensuring all communications reflect the organization’s values and mission

Translate executive vision and strategy into actionable, measurable marketing plans and campaigns

Partner with the CDIO and CBO to guide cross-departmental alignment and leadership buy-in for brand and marketing initiatives

Foster collaboration across functions and locations, ensuring marketing contributes to enterprise-wide success

Lead and coach a growing team of marketing professionals, outreach staff, and contractors, cultivating a positive, collaborative, high-performance culture

Champion data-informed decision-making, leading research, reporting, and analysis of marketing and outreach performance

Oversee development and execution of integrated campaigns and go-to-market initiatives across digital, social, print, events, and community channels

Align brand campaigns with client and partner acquisition and retention strategies

Manage marketing operations and workflows to ensure disciplined budget management, analytics, and process optimization

Supervise the Community Outreach Specialist, ensuring in-person outreach, events, and grassroots engagement are fully integrated into brand and marketing strategies

Prepare regular reports and insights for executive leadership and the board, translating data into clear narratives and actionable recommendations

Manage agency, vendor, and freelancer relationships to scale creative and technical capacity while maintaining cost-effectiveness

Collaborate cross-functionally to plan, support, and deliver internal communications including leadership updates, team announcements, and engagement initiatives

Strengthen Diversus Health’s reputation as the region’s most trusted behavioral health partner

Ensure marketing efforts amplify our brand strategy, community listening, referral partner collaboration, and culturally responsive storytelling

Provide thought leadership on brand partnerships, sponsorships, and collaboration opportunities

Serve as a visible ambassador of Diversus Health—presenting at events, engaging with media, and representing the organization with partners and community leaders

Qualification

Marketing leadership experienceIntegrated marketing strategiesData analysis skillsBrand-building expertiseProject management skillsStakeholder managementCoachingPublic presenceCommunicationCollaboration skillsStorytelling abilityMentoring

Required

5-7 years of progressive marketing leadership experience, including people management, preferably within healthcare, nonprofit, or mission-driven organizations

Proven ability to design and execute integrated marketing strategies across experiential, digital, content, social, and community channels

Excellent communication, collaboration, and stakeholder management skills across locations and organizational levels

Skilled in data analysis, storytelling, and translating insights into actionable recommendations

Strong organizational and project management skills with a disciplined, strategic approach

Deep understanding of brand-building, engagement, and marketing operations

Preferred

Relational, self-aware leader who builds trust across teams and partners

Strong EQ and ability to coach, mentor, and inspire

Public presence and confidence representing Diversus Health in community and executive settings

Embodies Diversus Health's core values: Teamwork: We achieve more together, Solution-Minded: We embrace problems as opportunities, Impactful: We inspire positive outcomes, Integrity: We commit to do what is right

Brings a human-centered, curious, and courageous mindset to leadership and problem-solving