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Meta · 1 day ago

Product Marketing Manager

Bellevue, WA

Full-time

Hybrid

Senior Level, Lead/Staff

$130K/yr - $188K/yr

8+ years exp

Meta is seeking a Product Marketing Manager to join our team. The role involves driving market requirements and go-to-market plans for Meta’s solutions across advertiser interfaces, coordinating cross-functional projects, and conducting market assessments to influence product development.

Computer Software

Comp. & Benefits

Responsibilities

Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering

Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products

Coordinate cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner

Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs

Own go-to-market strategy for a portfolio of products and solutions by coordinating with cross-functional teams to develop client communications, product documentation, and positioning

Coordinate successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale

Qualification

Digital advertisingProduct managementGo-to-market strategyAnalytical skillsCross-functional collaborationMultitaskingCommunication skillsOrganizational skillsProblem-solving

Required

8+ years of professional experience in technology or internet technology, ad-tech, strategic marketing, product management, or management consulting

Experience collaborating across cross-functional teams and enrolling the necessary leadership support to drive resolution in the context of competing perspectives

Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues

Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace

Communication experience that is effective with technical, business, and external stakeholders

Bachelor's Degree in Business, Marketing or Creative discipline

Preferred

MBA or other relevant advanced degree

Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)

Experience coordinating go-to-market for products with global reach end-to-end, including sales enablement and authoring positioning/narrative