Armor Animal Health · 2 weeks ago
Retail Marketing Specialist
Beaver Dam, WI
Full-time
Hybrid
Senior Level
$60K/yr - $65K/yr
5+ years expArmor Animal Health is seeking a Retail Marketing Specialist to coordinate with Sales and Marketing teams to develop and execute strategic marketing campaigns for their retail customer segment. The role involves managing marketing materials, analyzing performance, and conducting market research to enhance customer engagement.
MedicalSalesVeterinary
Responsibilities
Develop and track marketing programs and materials such as sell sheets, product guides, brochures, mailers, email, social media and digital campaigns, promotions and events
Design and proof associated marketing material according to Brand Style Guide
Provide comprehensive analysis on program and material performance to internal and external stakeholders
Collaborate with internal Marketing, Sales and Purchasing teams, as well as external agencies and vendors to strategize and implement key objectives
Manage annual retail advertising budget and provide monthly and quarterly ROI reports
Conduct market research to identify and advise on customer trends, competitor offers, sales opportunities and demographic data
Use internal and external data and industry resources
Recommend tactics and strategy to address information uncovered
Develop objectives and goals for marketing activation aligning with organizational initiatives
Partner with other Marketing team members to promote the organization and its products effectively across print and digital marketing channels
Assist in planning and coordinating retail trade shows, sales training and other retail industry events
Qualification
Required
Requires a 4-year degree in marketing, communications or related fields
5+ years' experience in retail or distribution marketing or equivalent combination of education and experience
Excellent written and oral communication skills and the ability to effectively present information and respond to questions from vendors, customers, managers and other employees
Knowledge of graphic design and print and digital activation, including proficiency in Microsoft Office, Adobe InDesign, Photoshop and Illustrator programs
Working knowledge, understanding and interest in pet, equine, poultry and livestock retail spaces
Excellent analytical skills and ability to interpret sales and marketing data
Preferred
Knowledge of animal health and/or agriculture is a plus
Company
Armor Animal Health
Armor Animal Health is a holistic animal health management company.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase