Cogeco Inc. · 1 day ago
Lead, Media Performance
Quincy, MA
Full-time
Onsite
Lead/Staff
8+ years expCogeco Inc. is a company that values genuine connections and aims to win for its customers. The Media Performance Lead will manage end-to-end paid media campaigns, collaborating with internal marketing teams and agencies to develop performance media plans and report on campaign outcomes.
Satellite CommunicationTV
Responsibilities
Develop 360 media strategies to inform media agency briefing
Responsible for the monitoring, and reporting of campaigns on an ongoing basis
Ensure the agency optimizes campaigns based on goals and review analytics to ensure goals are being achieved
Work directly with Marketing and Analytics team to report on insights and measurement of KPIs
Establish channel and tactical strategies along the path-to-purchase
Establish benchmarks and projections for tactics
Work directly with internal clients to present findings and strategy
Work with creative teams to develop fresh concepts and ideas that drive results
Monitor campaign budgets and results, making budget and channel allocation recommendations as necessary
Proof dashboards, ensuring they are accurate prior to status meetings
Maintain knowledge of industry best practices and developments in technology
Draft POVs on new tools and tactics, as required
Draft search and social copy, as required
Qualification
Required
8+ years of experience managing media campaigns
University degree in advertising, marketing, business, or related field
Strong analytical skills to interpret complex data
Excellent aptitude for collaboration and relationship building
Strong understanding of the Canadian media landscape (offline and online)
Strong understanding of the English and French Canadian cultures
Excellent written and verbal communication with experience presenting to clients
Highly organized with the ability to function in a fast-paced business environment
Up to date on the latest digital trends and able to apply educated recommendations based on this knowledge
Interest in researching new channels and methods of paid amplification
Positive attitude with a solution driven approach
Strong attention to detail
Proficiency in English, both oral and written
Proficiency in French (an asset)
Preferred
Experience with managing campaigns for the U.S. Market (an asset)
Benefits
Flexibility: We believe that what you do matters. At work and at home.
Fun: Our work matters, to us and to others; it’s noticed and appreciated. It makes each day brighter.
Rewarding compensation: Let’s be honest, everyone likes to earn a good salary. We offer attractive wages, along with an excellent corporate culture.
Benefits: We have what you need.
Career advancement: Join us, and we’ll provide you with the tools you need to achieve your career goals!
Technology: Are you a technology buff? Excellent, we are too. Here, you will manage, influence, play, create, fix, and shape the industry
Company
Cogeco Inc.
Rooted in the communities it serves, Cogeco Inc.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.13BKey Investors
Atlantic Canada Opportunities Agency
2025-02-04Post Ipo Debt· $225.67M
2024-11-15Grant· $1.8M
2024-02-22Post Ipo Debt· $275M
Leadership Team
Frederic Perron
President & CEO
Tim Dinesen
Chief Technology & Information Officer
Recent News
2025-11-22
TradingView
2025-10-31
2025-10-31
Company data provided by crunchbase