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Figure · 1 day ago

Senior Lifecycle Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$104K/yr - $130K/yr

4+ years exp

Figure is a company transforming capital markets through blockchain technology. The Senior Lifecycle Marketing Manager will architect and execute strategies to engage customers, driving product adoption and retention while collaborating cross-functionally to enhance growth across multiple initiatives.

BlockchainFinanceFinancial ServicesFinTech

No H1B

Responsibilities

Build and maintain data-driven lifecycle marketing strategies to drive revenue growth, product engagement, and cross-sell as needed

Drive funnel conversion metrics across Figure’s HELOC and DSCR products through AI voice, voicemail and text programs and tools. These AI programs must also intersect seamlessly with our many lifecycle email nurture sequences and triggers that already exist

Build a deep understanding of our customer journeys and value propositions across all of Figure’s mortgage and crypto products

Work and communicate clearly with cross-functional teams (Compliance, Marketing, Product, Design, Engineering, and external partners) and manage multiple lifecycle programs and initiatives to drive funnel conversion, user engagement and product adoption across Figure’s product ecosystem

Maintain operational excellence and clear/concise naming conventions and documentation for reporting purposes

Understand technical concepts enough to communicate requirements to technical teams

Test and iterate on existing sequences to improve progression, conversion, and ultimately grow revenue

Proofread and ensure content meets brand and compliance guidelines when delivering assets, in a smooth and timely manner. Ensure that all deliverables meet brand guidelines and quality standards

Excel in a fast-paced environment and be comfortable meeting tight deadlines

Demonstrate strong analytical skills with the ability to pivot based on data and optimize towards KPIs

Qualification

Lifecycle marketing strategiesEmail marketingMarketing automation toolsBrazeHTMLA/B testingCustomer journey analysisAnalytical skillsCommunicationProject managementCollaborationFast-paced environment