This job has closed.

Darktrace · 1 day ago

Brand Manager

New York, NY

Full-time

Onsite

Senior Level

5+ years exp

Darktrace is a global leader in AI for cybersecurity that protects organizations from unknown threats. The Brand Manager will develop and implement marketing strategies to strengthen brand awareness and drive business growth while ensuring consistency across all touch-points.

Artificial Intelligence (AI)Cyber SecurityInformation TechnologyMachine LearningNetwork Security

Responsibilities

Develop and execute brand strategies aligned with overall business objectives

Define brand positioning, messaging, and value proposition across channels

Lead annual brand planning and ensure alignment with marketing and sales teams

Oversee integrated marketing campaigns that drive awareness, engagement, and conversion

Collaborate with creative, digital, and media teams to bring campaigns to life

Ensure campaigns reflect brand identity and maintain consistent tone and visuals

Conduct market research to understand audience behaviors, trends, and competitive landscapes

Analyze brand performance metrics (e.g., awareness, preference, NPS, share of voice) and identify growth opportunities

Use data-driven insights to optimize campaigns and inform future strategies

Partner with product, sales, and communications teams to ensure brand alignment across all initiatives

Manage external agencies and vendors to ensure high-quality and timely deliverables

Serve as brand guardian—ensuring consistent use of brand assets, messaging, and visual identity

Manage brand marketing budgets and ensure cost-effective campaign execution

Track ROI and provide reporting to leadership on campaign effectiveness

Qualification

Brand managementMarketing strategyData-driven marketingIntegrated campaignsMarket research toolsCreative developmentMedia planningDigital marketingCommunication skillsCollaboration skillsProject management