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OhioHealth · 4 days ago

Senior Media and Public Relations Consultant

Mansfield, OH

Full-time

Onsite

Senior Level

6+ years exp

OhioHealth is a health system that believes in a lifelong partnership for wellness and sickness. The senior consultant, media and public relations, is responsible for shaping OhioHealth's external reputation through strategic media relations campaigns and managing relationships with media outlets while collaborating with the Marketing Communications team.

Health Care

Responsibilities

Assists in the development and implementation of a process that informs, educates, and builds mutually beneficial relationships between OhioHealth and its stakeholders

Connect external communication and outreach activities including media relations, thought leadership, social media, blog, speaking opportunities and strategic partnerships to leverage and maximize reach and impact

Work closely with community relations to support and promote OhioHealth’s contributions to the communities and populations it serves

Develop and coordinate media relations plans to increase the visibility and reputation of OhioHealth locally, regionally, and nationally

Develop and promote editorial positions to further OhioHealth initiatives

Implement processes for identifying, developing, and pitching strategic and newsworthy stories in news media and social media channels

Respond to opportunistic stories by maintaining strong relations with local media and strong relations with healthcare experts within the system

Serve as internal partner with marketing, communications and Web teams to produce news content for digital and traditional media platforms

Be familiar with and utilize the latest technology to develop and deliver audio and visual media through multiple channels including traditional media, web and mobile platforms

Proactively anticipate issues and opportunities that affect OhioHealth and the communities it serves

Develop and maintain key messages about potentially controversial issues

Direct media training and readiness of all individuals who speak with the media

Manage crisis communications response as needed

Serve as spokesperson for OhioHealth when necessary

Provide strategic counsel to senior management and physician leadership on issues involving the media

Qualification

Public Relations StrategyMedia Relations StrategyCrisis CommunicationsHealthcare Industry KnowledgeProject PlanningOralTeam BuildingRelationship ManagementWritten CommunicationCritical Thinking

Required

Bachelor's Degree (Required)

Degree in Journalism, Communications, or related field, six to eight years of experience

Demonstrated skills, knowledge and experience in creating and implementing strategic public relations campaigns, integrated media relations and communications plans, with a track record of successful results in a service industry, ideally healthcare, with multiple distribution channels

Superior planning, critical thinking and writing skills and the ability to lead and coordinate the activities of different teams by influence rather than reporting structure

Superb oral and written communication, interviewing, researching and presentation skills

Ability to take initiative to identify and act on opportunities

Ability to solve problems and achieve results

Ability and willingness to work under pressure, meet strict timelines and budgets, and to thrive in a fast-paced environment