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Flora Food Group · 1 day ago

Brand Manager - Violife

Hackensack, NJ

Full-time

Hybrid

Mid, Senior Level

$130K/yr - $150K/yr

Flora Food Group is a global leader in plant-based foods, offering delicious options across various categories. As Brand Manager for Violife, you will shape one of the world’s leading dairy-free brands by collaborating with cross-functional teams to deliver an engaging brand experience for consumers.

Food and BeverageFood ProcessingNutritionWholesale

Responsibilities

Partner with the Head of Design & Consumer Experience and broader teams to align on vision and strategy

Collaborate with design, social, and digital teams to create a seamless end-to-end consumer experience

Lead and integrate cross-functional teams to achieve brand objectives and foster a culture of innovation

Champion a consumer-first mindset, ensuring all brand efforts resonate deeply with our audience

Use consumer insights to shape and validate marketing strategies and executions

Ensure every brand interaction is authentic, meaningful, and relevant

Oversee Violife’s presence across all channels, maintaining consistency and engagement

Lead campaign development, inspiring teams and agencies to deliver bold, innovative ideas

Stay ahead of market trends, conduct consumer research, and analyze competitors to guide decisions

Manage and evaluate marketing initiatives for ROI and brand impact

Provide leadership to external agencies, ensuring alignment with brand vision and goals

Qualification

Brand ManagementConsumer InsightsCross-Functional CollaborationDigital MarketingCampaign DevelopmentAnalytical SkillsFood Industry ExperienceLeadershipCreative ThinkingCommunication Skills