Traina · 2 weeks ago
Senior Director of Brand Strategy
San Diego County, CA
Full-time
Onsite
Director/Executive
8+ years expTraina is seeking a Senior Director of Brand Strategy to lead their strategic services and shape the future of the agency. This pivotal leadership role involves directing the strategy team, interfacing with senior leadership, and managing strategic relationships with key clients while guiding Traina's brand evolution.
AdvertisingMarketingPersonal BrandingProfessional Services
Responsibilities
Lead the strategic services and shape the future of the agency
Direct the strategy team and interface with senior leadership across the agency
Own strategic relationships with important clients
Guide clients through the brand strategy development process including market research, brand positioning, brand architecture, core ideology, and messaging framework
Conduct strategy workshops that extract a client's unique positioning and personality
Inspire teams, elevate thinking, and create a culture where rigorous strategy thrives
Challenge client thinking with confidence and intellectual rigor
Seek out perspectives from clients, customers, colleagues, and team members to inform strategic work
Draw on data, trends, and cultural insights to build compelling recommendations
Thrive in ambiguity and complexity, bringing agility to client engagements
Write, ideate, name, and lead workshops, collaborating with the team
Contribute to business development, new business pitches, and the overall direction of the agency
Qualification
Required
8+ years of agency experience with at least 5 years in brand strategy-specific roles. Experience in branding agencies, brand consultancies, or in-house brand strategy teams is required
Proven leadership track record. You've built and led strategy teams, mentored strategists, and demonstrated the ability to elevate both people and work. You know how to inspire excellence and create accountability
Executive presence and stakeholder management. Exceptional at interfacing with C-suite clients and agency leadership. Comfortable leading strategic conversations at the highest levels and representing Traina's strategic vision in high-stakes situations
Strategic frameworks and brand expertise. Deep familiarity with developing core ideologies, positioning strategies, brand architecture, and messaging platforms
Research fluency. Experience collaborating with research partners and translating insights into actionable strategy
Exceptional writing and presentation skills. Adept at translating strategy into compelling narratives—brand stories, value propositions, taglines, web copy, and other external-facing content. Equally comfortable presenting work and running strategy workshops remotely and in person
Business acumen. Understanding of how brand strategy drives business outcomes, with the ability to connect strategic recommendations to revenue growth, market positioning, and competitive advantage
Benefits
Competitive compensation package
401K with 4% match
Full medical benefits
Paid holidays and vacation
An amazing team
Company
Traina
Traina is a branding firm that renders marketing, strategy, web development, graphic design and advertising services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Matthew Bachmann
Chief Strategy Officer (CSO)
Recent News
Deli Market News
2024-10-25
Company data provided by crunchbase