eBay · 1 day ago
Sr Product Marketing Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
$111K/yr - $190K/yr
8+ years expeBay is a global ecommerce leader committed to changing the way the world shops and sells. The Sr. Product Marketing Manager will drive seller acquisition, activation, and engagement for eBay’s C2C business, owning the strategy and narrative that enhances seller success on the platform.
AuctionsE-CommerceInternetMarketplaceRetail
Responsibilities
Own the narrative and in-product experience for C2C seller journey. Prioritize high-impact opportunities that meaningfully improve customer conversion, retention and engagement. Collaborate with cross-domain PMMs to incorporate vertical product improvements into the broader seller journey
Own Full-Funnel Value Prop, Messaging Strategy & Go to Market Strategy: Build messaging frameworks and go to market strategy that create audience engagement and increase seller confidence. Ensure messaging across Listings, Ads, Payments, Shipping, and other domains ladder up to one cohesive activation narrative. Make sure all marketing touch points - in-product, paid and owned channels have a clear understanding of messaging and GTM strategy and ensure delivery of cohesive and integrated marketing plans for the C2C audience
Influence Product Roadmap Decisions: Advise Product teams on seller motivations, friction points, and behavioral patterns. Use funnel-level insights to shape product prioritization across domains. Connect domain-level product improvements to activation outcomes and long-term seller value
Drive Cross-Functional Alignment and leadership: Partner with Product, Brand, CRM, Analytics, and cross domain PMMs to ensure customers have a friction-free and gainful experience on eBay platform. Be the glue that ensures execution on a shared funnel GTM strategy rather than isolated channel tactics. Bring together recommendations and work happening across domains into one cohesive story for leadership
Lead with Customer Advocacy: Be the voice of customers and an expert of personas in the target audience. Influence product roadmap with new/improved experiences based on customer research, competitive analysis, and market trends
Qualification
Required
8+ years of experience in Product Marketing or Product Strategy in consumer, online services or marketplace industry
Deep end-to-end Product Marketing expertise, including audience segmentation, naming, positioning, messaging, and GTM execution with a strong knowledge of how to connect Product-Market-Fit and Go-to-Market for business impact
Demonstrated success in influencing and aligning cross-functional stakeholders and senior leadership; ability to communicate clearly, advocate for data-driven recommendations, and stand confidently behind strategic decisions
Proven ability to lead from ambiguity to structure, creating clarity and scalable frameworks in complex, cross-functional environments
Benefits
Target bonus
Restricted stock units
Full range of medical, financial, and/or other benefits
401(k) eligibility
Various paid time off benefits
PTO
Parental leave
Company
eBay
eBay is a global online marketplace enabling users to buy, sell, and auction new or used items across various categories.
10001+ employees
H1B Sponsorship
eBay has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (572)
2024 (883)
2023 (779)
2022 (682)
2021 (748)
2020 (766)
Funding
Current Stage
Public CompanyTotal Funding
$1.16BKey Investors
Benchmark
2022-11-07Post Ipo Debt· $1.15B
1998-09-24IPO
1998-01-01Series Unknown
Leadership Team
Jamie Iannone
Chief Executive Officer, eBay
Alex Kazim
VP, GM eBay Services
Recent News
Digital Commerce 360
2026-01-07
The Motley Fool
2026-01-06
Company data provided by crunchbase