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General Motors · 11 hours ago

Brand Identity Group Manager

Center, IN

Full-time

Hybrid

Director/Executive

10+ years exp

General Motors is redefining automotive experiences through their Human Interface Design team. The Brand Identity Group Manager will lead a multidisciplinary team to craft brand narratives and visual communication, ensuring clarity and precision in brand expression across various platforms.

AutomotiveElectric VehicleInformation ServicesManufacturingTransportation

No H1B

Responsibilities

Build and Curate the Identity Team

Brand Identity

UX Brand Strategy

Brand DNA Guides

UX Brand Strategy

Marketing Request Images

Cross-Brand Presentations

Brand-Specific Presentations

Communication Design

Brand-Specific Vehicle Content Documentation

Qualification

UX DesignBrand StrategyCommunication DesignHuman Interface DesignVisual CommunicationAutonomyDesign SensibilityLeadershipStorytellingCollaboration

Required

10+ years of professional experience in UX Design and or Branding and or Communication Design

A portfolio of work that showcases your ability to tell stories through your visual craft. You must be able to create in addition to leading the team, lead by example

Self-starter with strong autonomy. You're comfortable identifying problem areas, tackling them independently, and sharing your findings. You create clarity rather than waiting for it to be provided

Deep understanding of human interface design best practices

You can iterate quickly, form a clear design point of view, and navigate cross-functional feedback

You can sell visuals, you can craft a narrative, you are highly descriptive to communicate and convey why one image works over another. You are willed to champion a brand and can back it up with clear discernible examples, not opinions

Strong design sensibility, passion for brand, love for cars. You love the process of design but understand the best brand and UX results utilize restraint and balance

High comfort level with technical complexity. You pick up new terminology quickly and have experience working with engineers, product managers, and other partners to understand requirements and functionality