Equifax · 1 day ago
Experience Marketing Strategist Director
USA - Atlanta - One Atlantic Center
Full-time
Onsite
Mid, Senior Level
7+ years expEquifax is where you can power your possible, and they are seeking a strategic and passionate Experience Marketing Strategist Director to drive the future of customer engagement for the USIS business unit. This role involves designing innovative, customer-centric journeys and executing impactful experiences across multiple touchpoints to enhance brand advocacy and loyalty.
AnalyticsConsultingDatabase
Responsibilities
Support the development and execution of a comprehensive experience marketing strategy that directly impacts customer engagement, brand advocacy, and revenue growth
Help to define, own, and track Key Performance Indicators (KPIs) for all experience marketing initiatives, ensuring every effort is powerfully aligned with USIS business objectives
Work with the customer use case and/or vertical activation teams to create impactful narratives that clearly communicate the value proposition of Equifax solutions within each customer experience. This includes materials such as customer emails, event signage, presentations, and supporting speaking engagements
Utilize strategic messaging developed by the Use Case team to create compelling pre, during, and post-event strategies, and execute activation plans with key stakeholders
Develop and manage planned, successful promotional campaigns across digital, email, paid, and social channels, ensuring a cohesive and engaging user experience from first touch to conversion
Partner closely with Sales, Marketing, and Product teams to develop, pitch, and execute strategic, integrated marketing campaigns that deliver a unified message
Leverage deep customer research and competitive insights to continuously improve the customer experience and inform future strategy
Work closely with the event logistics and operations team throughout the planning lifecycle to maximize customer engagement and impact on the day
Partner with the Business Intelligence team to utilize data and analytics to rigorously measure the impact of experiences on customer engagement, define ROI, and make data-driven recommendations for optimization
Partner with Customer Insights to design feedback mechanisms that provide the Use Case team and Product team with valuable insights to prioritize key use cases, validate differentiators, and share knowledge with internal stakeholders
Qualification
Required
College degree in Marketing or a related field
7+ years of progressive marketing experience, including a background in B2B
Experience leveraging marketing strategy briefs to align demanding teams within a highly matrixed organization
Approaches every project and interaction with the customer experience in mind
Effective communication and presentation skills (written and verbal) to influence internal and external stakeholders
Verified project management skills and tools proficiency; the ability to meticulously plan, manage, and complete complex projects on time
Ability to travel approximately 25% of the time
Benefits
Comprehensive compensation and healthcare packages
401k matching
Paid time off
Organizational growth potential through our online learning platform with guided career tracks
Company
Equifax
Equifax is a data, analytics, and technology company for automotive, healthcare, and insurance industries.
10001+ employees
H1B Sponsorship
Equifax has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (236)
2024 (296)
2023 (209)
2022 (301)
2021 (213)
2020 (179)
Funding
Current Stage
Public CompanyTotal Funding
$1M2009-09-04Post Ipo Equity· $1M
1971-05-11IPO
Leadership Team
John Gamble
Corporate Vice President, Chief Financial Officer
Trevor Burns
SVP Corporate Investor Relations
Recent News
2026-01-06
2025-12-20
MarketScreener
2025-12-18
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