Improvado · 3 days ago
Senior Marketing Analyst
Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. The Senior Marketing Analyst's primary responsibility is to help clients maximize value from their marketing data by designing and maintaining dashboards, ensuring data quality, and delivering actionable reporting.
AdvertisingData IntegrationDatabaseMarketingPredictive AnalyticsSoftware
Responsibilities
Build and maintain dashboards and reports in Looker, Power BI, and Tableau — depending on client setup
Write, optimize, and troubleshoot SQL queries for reporting, analysis, and investigations
Manage and enhance data transformations with dbt where necessary
Support clients directly — understand their requirements, translate them into data solutions, and deliver clear insights
Conduct QA/UAT to ensure data accuracy, consistency, and trustworthiness
Use Git for version control and collaboration
Proactively identify opportunities, trends, or risks in marketing data and communicate findings clearly
Leverage AI tools to be 10x more productive than the average analyst
Qualification
Required
Expert-level proficiency in at least one BI platform (Looker, Power BI, or Tableau), with the ability to deliver projects across all
3+ years of SQL experience
Experience with Git
English C1 level with excellent written and verbal communication
Strong analytical skills, proactive problem-solving, and close attention to detail
Comfortable with ambiguity and able to drive clarity with clients and internal teams
Hands-on experience with QA/UAT processes
Proficiency with AI tools and the ability to learn new ways of working are essential
Preferred
Knowledge of Google Analytics (for business understanding)
Knowledge of Google Analytics Data Streams
2+ years dbt experience in analytics workflows
Familiarity with marketing platforms data (Google Ads, Facebook Ads, etc.)
Understanding of Marketing Mix Modeling (MMM) concepts
Benefits
Remote-first environment
20 working days of PTO per year
US holidays and additional days off
Extremely fun & open startup environment
Professional development reimbursement
Company
Improvado
Improvado is an advanced marketing analytics tool for data-driven marketing teams functioning within major companies.
Funding
Current Stage
Growth StageTotal Funding
$30MKey Investors
Updata PartnersBullpen CapitalAuren Hoffman
2022-05-12Series A· $22M
2019-04-11Seed· $5M
2018-04-24Seed· $3M
Recent News
Company data provided by crunchbase