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YA Group · 1 day ago

Digital Marketing & Web Analytics Specialist

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

YA Group is a professional services platform providing consulting, engineering, and related services to clients around the world. The Digital Marketing & Web Analytics Specialist plays a key role in optimizing YA’s digital presence through marketing automation, reporting, and website performance improvements, requiring a blend of technical expertise and strategic thinking.

ConstructionProject Management

Responsibilities

Monitor and analyze performance across Google Analytics, Google Ads, HubSpot, and similar tools; provide actionable insights and optimization recommendations

Develop and maintain reporting dashboards for campaign performance, attribution, and ROI tracking using Looker Studio

Coordinate SEO/SEM efforts: apply SEO best practices to web content, contribute to keyword strategy, and work with external agencies to ensure alignment with marketing goals

Maintain and optimize website via WordPress: update content, conduct audits, ensure accessibility (WCAG), and implement minor HTML/CSS updates

Implement tracking and attribution standards: manage UTM parameters, campaign naming conventions, and Google Tag Manager for consistent reporting

Support marketing automation and lead management: execute email campaigns, nurture workflows in HubSpot, and prepare for Salesforce integration through data hygiene and attribution alignment

Streamline processes and ensure compliance: identify workflow gaps, improve efficiency, and maintain brand standards across all digital assets

Collaborate cross-functionally with design, sales, and IT teams to align digital initiatives with business objectives

Stay current on digital marketing trends (SEO, SEM, analytics, automation, testing) and contribute to special projects or strategic initiatives

Qualification

Digital marketingWeb analyticsSEO/SEMMarketing automationGoogle AnalyticsHubSpotWordPressGoogle Tag ManagerHTML/CSSProactive problem-solvingCollaborationOrganizational skillsAdaptability

Required

Bachelor's degree in Marketing, Communications, Digital Media, or a related field

Professional experience in digital marketing and web analytics, including at least 2 years of hands-on work with SEO, paid search, and performance reporting

Experience with marketing automation and campaign execution, preferably with HubSpot

Proficiency with analytics tools such as Google Analytics, Semrush, and dashboard platforms (e.g., Looker Studio)

Familiarity with CRM systems (e.g., Salesforce) and lead management processes

Experience in web publishing and managing CMS platforms, particularly WordPress

Knowledge of Google Tag Manager and UTM tracking implementation

Experience creating and executing digital marketing assets, including email campaigns, social media, landing pages, and digital ad copy

Basic experience or familiarity with front-end development (HTML/CSS)

Working knowledge of accessibility standards (e.g., WCAG)

Experience improving marketing workflows or operational processes

Proven ability to collaborate cross-functionally with design, sales, and IT teams

Strong writing, editing, and organizational skills; detail-oriented

Ability to manage multiple projects in a deadline-driven environment