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HarperCollins Publishers · 1 day ago

Digital Marketing Manager (Hybrid) - W Publishing

Nashville, TN

Full-time

Hybrid

Mid Level

4+ years exp

HarperCollins Publishers is seeking a Digital Marketing Manager to shape and execute W Publishing’s digital marketing strategy. This role involves planning, executing, and optimizing digital marketing campaigns to drive awareness, engagement, and sales, while collaborating with the marketing team to ensure cohesive messaging across all channels.

BooksEducationPrintingPublishing

Responsibilities

Creation of digital marketing assets - including online ads, emails, landing pages, graphics, and video - for use across paid media, email marketing, blogs, affiliates, search, and social media platforms

Plan, execute, and support digital advertising campaigns across platforms such as Amazon, Facebook/Instagram, Google, YouTube, Pinterest, and emerging channels, promoting titles in all available formats (hardcover, paperback, eBook, and audiobook)

Identify and evaluate digital media opportunities, manage media buys, audience targeting, budgets, and bidding strategies

Partner with title marketers to develop book landing pages and comprehensive digital advertising strategies tailored to each release, as needed

Content calendar planning and creation for broader W Publishing channels and select authors

Monitor campaign performance and make real-time optimizations, delivering clear and actionable performance reports and insights

In collaboration with the Digital Marketing Director, support metadata and discoverability initiatives, including SEO and keyword strategy, with a working understanding of how content surfaces in organic search and emerging discovery environments such as LLM-powered tools (e.g., ChatGPT, Google Gemini)

Develop and execute multi-title and programmatic digital marketing campaigns that align with broader seasonal, brand, and sales initiatives

Contribute to the growth of W Publishing’s presence on social media and emerging platforms (e.g., TikTok, Reddit), with awareness of social commerce trends, creator-driven discovery, and evolving consumer behaviors

Provide administrative and operational support, including processing marketing invoices, coordinating schedules, and assisting with documentation and reporting to help keep the team organized and on track

Qualification

Digital marketingSEO/SEMData analysisCampaign managementGoogle AdvertisingSocial media marketingEmail marketingContent creationCommunication skillsOrganizational skillsRelationship buildingTime management

Required

4-5 years of experience in digital marketing or a related field

Experience supporting or leading product launches

Demonstrated experience managing and optimizing digital marketing campaigns

Bachelor's degree in marketing, digital marketing, or a related field

Strong understanding of digital marketing fundamentals, including sales funnels, audience targeting, and performance optimization

Ability to interpret data and adjust strategy based on performance insights

Strong analytical mindset with experience making data-driven, metrics-based decisions

Excellent written and verbal communication skills, with the ability to engage readers externally and collaborate effectively with internal teams, authors, and agents

Proven ability to work cross-functionally within integrated marketing teams

Technical proficiency across digital marketing tools and platforms, including SEO/SEM, email marketing, social media, and display advertising

Strong relationship-building skills with colleagues, partners, and vendors

Ability to manage multiple priorities simultaneously while meeting deadlines

Strong organizational and time-management skills with a high level of attention to detail

Ability to work independently, set priorities, and problem-solve in a fast-moving environment

Proficiency in Google Looker Studio, Google Advertising, and social media management platforms (e.g., Sprout Social)