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Guidehouse · 1 day ago

Growth Marketing Director, Defense & Security

McLean, VA

Full-time

Hybrid

Director/Executive

$149K/yr - $248K/yr

12+ years exp

Guidehouse is currently seeking an accomplished and highly motivated marketing leader with a digital-first mindset for our Defense and Security (D&S) sector. This leader will develop and execute marketing strategies to drive awareness and lead generation activities, maximizing the Guidehouse brand and growth of D&S.

AdviceConsultingManagement Consulting

Responsibilities

Develop and lead a digital-first, demand generation team to plan and execute end-to-end demand generation programs executed at the fast pact of the business while relying on a strong understanding of D&S priority markets and peak accounts

Demonstrate a comfort with the use of internal AI agents to support campaign program development through execution as defined within the Marketing Department Operations standards and defined processes

Demonstrate a strong understanding of the sales process and funnel to drive audience engagement and growth

Develop and execute LinkedIn-focused campaigns to promote the expertise of D&S and the Guidehouse brand, and attract and nurture existing and new opportunities to support growth

Ensure campaigns are developed aligned to business goals for key buyer personas and targeted regions and priority markets

Create innovative multi-channel campaigns to drive MQLs and pipeline while closely monitoring conversion rates and optimizing campaigns at each stage of the funnel

Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and workflows

Create distinctive content and insights that rise above the ‘status quo’ narrative and challenge business thinking to stimulate engagement, support growth and deliver brand elevation and differentiation in the market

Work collaboratively with content strategy team to develop high impact assets and optimize SEO/SEM, ABM, social and PPC strategies

Team with internal creative designers and external agencies to inform the development of successful, targeted, relevant and compelling digital ads and campaign assets

Collaborate with other service lines and sectors to build integrated campaigns as needed

Proven ability to manage and execute multiple complex programs and foster strong relationships across peers and leadership

Excellent executive communication skills and team organizational management with an ability to clarify priorities, shape strategies, and comply with department processes and guidelines to ensure efficient and effective program execution

Measure, analyze and report on campaign performance to leadership

Oversee one or more direct reports including teambuilding, project management and performance reporting

Proactively engage appropriate D&S sub-market teams to help complete program deliverables on budget and on time. This would include internal and external communications, external website content, Intranet D&S marketing content, video, thought leadership, branding, digital marketing, social media and more

Manage the D&S sector marketing budget an accordance with the corporate procurement, branding, compliance and IT policies

Reflect and steward the Guidehouse mission, vision and values at all times

Qualification

Digital marketingDemand generationCampaign managementContent strategyMarketing automationSocial media managementAnalytical skillsTeam leadershipCommunication skillsCollaborationProblem solvingProject management

Required

Minimum bachelor's degree in marketing or related field

Twelve (12) + years of experience in marketing driving proven growth in previous roles through strategic, targeted, multi-channel marketing programs, social activation and distinctive, differentiating content initiatives

Demonstrated knowledge of consultancy marketing and D&S-related services provided by consulting firms to commercial clients and public sector agencies

Strong business acumen with critical and analytical thinking skills

Excellent written and verbal communications skills (including presentations) with strength in listening, collaborating, interpretation and influencing skills

Able to articulate complex subject matter in a straightforward, concise and easily digestible manner to broad audiences

Adept at creating impactful go-to-market initiatives to commercialize the D&S expertise and services of Guidehouse

Create measurable value and impact through providing exceptional service, acts as a trusted guide and market professional, leadership, and Guidehouse brand stewardship

Ability to manage complex projects and build valued and respectful relationships at all levels, internally and externally

Experience working with external agencies to effectively articulate the needs of the business, set KPIs, manage campaign and media budgets, and execute programs with outside vendors

Demonstrated knowledge in digital marketing campaign automation platforms (i.e. Eloqua, Google analytics, Sitecore) to target, benchmark and track campaign ROI

Self-starter and ability to work autonomously in dynamic, fast-paced work environment within a high-growth organization disrupting the market

Ability to lead a team and collaborate within a distributed marketing and leadership organization that is geographically dispersed

Poised and confident service-focused professional with ability to interact with various levels of leadership to gain respect and trust