Seagull · 2 weeks ago
Senior Manager, Demand & Field Marketing
Redmond, WA
Full-time
Hybrid
Senior Level
$140K/yr - $150K/yr
7+ years expSeagull Software, LLC is a global leader in real-time visibility and label management solutions. They are seeking a Senior Manager, Demand & Field Marketing to lead the team responsible for delivering scalable pipeline impact and owning the global demand generation strategy across multiple regions.
Information TechnologySoftware
No H1B
Responsibilities
Lead and expand a global team of demand generation and field marketing professionals across North America, EMEA, and APAC (with LATAM planned for 2026)
Build the global demand generation strategy aligned to sales goals, regional priorities, and company-wide growth objectives
Serve as the connective tissue between regional marketing, product marketing, creative/brand, sales, SDR/BDR, and RevOps
Own the planning and execution of integrated marketing programs that drive awareness, engagement, pipeline, and revenue worldwide
Guide regional teams in executing multi-touch marketing initiatives using digital, email, paid media, webinars, industry events, and strategic partnerships
Drive consistency, scalability, and best practices across all regions to create a unified global marketing engine
Oversee marketing automation, lead nurturing, and customer journey workflows to continually increase lead quality and conversion
Optimize marketing operations to improve attribution, reporting, data hygiene, segmentation, and funnel performance
Implement A/B and multivariate testing to optimize channel performance and messaging
Collaborate with Product Marketing and Content Team to ensure strong, compelling content across all funnel stages — including landing pages, email nurture, webinars, case studies, and thought leadership
Provide sales teams and partners with the right programs, campaigns, and materials to accelerate deals and renewals
Set global KPIs and pipeline targets; evaluate performance rigorously and objectively
Provide ongoing insights and recommendations to improve ROI, campaign performance, and regional execution
Build dashboards and reporting frameworks to drive transparency, accountability, and continuous improvement
Qualification
Required
7–10+ years of progressive experience in B2B demand generation, field marketing, or digital growth roles, including global team leadership
Proven success building and scaling pipeline-generating programs that support enterprise sales, partner channels, and multi-region go-to-market teams
Strong people-leadership skills with experience managing high-performing distributed teams
Deep expertise across digital marketing channels: email, SEM, paid social, content marketing, webinars, and partner-driven programs
Hands-on experience with CRM (Salesforce), marketing automation (Marketo) and other marketing tools
Strong analytical mindset — fluent in funnel metrics, attribution, optimization, and data-driven decision-making
Exceptional communication skills, including the ability to influence executive stakeholders
Ability to thrive in a fast-moving, collaborative, and globally distributed environment
Bachelor's or Master's degree in Marketing, Business, or related field — or equivalent professional experience
Preferred
SaaS, supply-chain, or channel-driven marketing experience preferred
Benefits
Excellent medical, dental, and vision plan.
401K with 100% employer matching up to 3.0% with immediate vesting.
Accrual of 21 days of PTO (combined vacation and sick days) per year for the first four years of employment, with additional accrual increases for years of service
10 paid company holidays per calendar year
Company-paid life insurance, short-term and long-term disability benefits
Tuition-reimbursement benefits
Free parking (Redmond HQ office)
Company
Seagull
Seagull is a global leader in real-time, item-level visibility and label management solutions, dedicated to powering the world’s most complex supply chains with innovative tools for traceability, authentication, and automated inventory management.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-12-21Acquired
Leadership Team
Jeffrey Hart
CEO
Matthew Brine
Chief Revenue Officer
Recent News
2024-12-04
Company data provided by crunchbase