Teton Ridge · 1 week ago
Digital and Social Media Manager
Fort Worth, TX
Full-time
Hybrid
Entry, Mid Level
2+ years expTeton Ridge is a visionary force in Western sports and entertainment, dedicated to growing the culture of the American West. They are seeking an experienced Digital & Social Media Manager to support and execute social and digital content strategies across their portfolio, engaging audiences and fostering brand affinity through creative content and robust social media management.
Digital EntertainmentMedia and EntertainmentSports
Responsibilities
Support the development and execution of platform-specific social strategies across the Teton Ridge portfolio
Conceptualize, write, schedule, and publish high-volume social posts across platforms including Instagram, TikTok, Facebook, YouTube, and Twitter/X
Stay current on platform trends, emerging formats, and best practices to inform daily content decisions
Assist in identifying new content ideas, series, and storytelling approaches that drive engagement and fandom
Engage with audiences through cross platform management and engagement to foster connection and brand affinity
Plan and maintain social content calendars, publishing schedules, and asset organization
Ensure content is platform-native, timely, and aligned with brand voice and standards
Capture high-quality, social-first content using iPhone (photo and video), particularly around live events, talent, and lifestyle moments
Create and/or edit short-form 9:16 vertical content for use on TikTok, Instagram Reels, Facebook Reels and YouTube Shorts, and understand use and promotion of UGC / social audios
Support real-time and live event coverage, including nights and weekends as needed
Create and/or modify existing graphic templates using Photoshop (or similar tools) to support social and digital needs
Write and edit copy for web, email newsletters, and other digital content as needed
Support basic digital marketing initiatives, including content-driven campaigns and audience growth efforts
Collaborate with cross-functional partners to ensure messaging is consistent across social and digital channels
Monitor content performance across platforms and provide insights to inform ongoing optimization
Assist in tracking KPIs related to engagement, growth, and reach
Monitor engagement including views, comments, direct messages, shares, remixes, mentions and general sentiment across assigned accounts
Qualification
Required
2-5 years of professional experience in social media and/or digital content roles, preferably in sports, media, or entertainment
Proven experience managing social platforms from strategy through execution for high-volume brands
Strong copywriting and proofreading skills for social, web, and email
Familiarity with social media management tools (Sprout, Sprinklr, etc.) and proficiency across Meta Business Suite, TikTok for Business and YouTube Studio
Comfortable with basic content capture, editing, and production for social platforms
Working knowledge of Photoshop (or similar design tools) for modifying templates and graphics
Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
Creativity and teamwork are a must
Strong understanding of Western sports, rodeo, and lifestyle culture
Passion for storytelling, fandom-building, and culturally relevant content
Familiarity with the social and digital media landscape, including emerging platforms and trends
Willingness to travel and work non-traditional hours, including some nights and weekends
Company
Teton Ridge
Teton Ridge is a start-up focused on making western sports, western entertainment, and western lifestyle more accessible to more people.
51-200 employees
Funding
Current Stage
Growth StageRecent News
2026-01-15
MarketScreener
2025-12-05
Company data provided by crunchbase