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Lockton · 1 day ago

US Industry Vertical Marketing Manager - Healthcare & Real Estate

Kansas City, MO

Full-time

Onsite

Senior Level

6+ years exp

Lockton is a company dedicated to providing risk management and people solutions. They are seeking a US Industry Vertical Marketing Manager for Healthcare & Real Estate to develop and execute integrated marketing communications programs that enhance visibility and engagement in these sectors.

Auto InsuranceInsuranceRisk Management

Responsibilities

Under guidance of the U.S. Industry Vertical Marketing Leader, support the development and execution of vertical marketing strategies aligned to national and regional growth goals across Healthcare and Real Estate

Translate complex offerings and industry trends into clear narratives, messaging frameworks, and sector-specific marketing plans

Create integrated marketing programs that align brand, digital, content, sales enablement, events, and internal communications

Develop clear internal messaging and communication plans to build understanding and adoption of vertical go-to-market strategies

Partner with internal communications resources to support change management efforts across teams

Serve as an effective communicator and collaborator across functional groups, ensuring alignment and visibility

Support the creation and lead activation of connected, multi-channel campaigns tailored to Healthcare and Real Estate audiences

Oversee the development of content and marketing materials to ensure industry relevance and message consistency

Maintain resources such as RFP content libraries to demonstrate vertical expertise

Ensure marketing activities are measurable, scalable, and supportive of growth objectives

Under guidance of the U.S. Industry Vertical Marketing Leader, define KPIs to evaluate the effectiveness of vertical marketing initiatives

Provide regular reporting on campaign performance, engagement metrics, and marketing’s contribution to growth

Use market insights and performance data to refine strategies and optimize execution

Qualification

Marketing strategyCampaign developmentData analysisCross-functional project managementContent creationRelationship buildingCommunication skillsOrganizational skillsTeam-oriented mindset