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Northwestern Mutual · 1 day ago

Assistant Director, Social Media

Milwaukee, WI

Full-time

Hybrid

Senior Level, Lead/Staff

$93K/yr - $172K/yr

8+ years exp

Northwestern Mutual is seeking an Assistant Director, Social Media to define and execute their social media strategy. This role involves leading social media programming, managing an internal team, and collaborating with external partners to enhance the company's social brand and presence.

AdviceConsultingEmployee BenefitsFinanceFinancial ServicesInsuranceLife InsuranceWealth Management

Responsibilities

Lead strategy, activation and daily management of advocacy, field social and brand social media go-to-market approach across audiences (corporate, advisor, and consumer) and social media platforms

Lead social content strategy, briefing and asset creation for the brand, including influencer, employee and advisor efforts

Lead development and activation of social strategy for marketing campaign efforts

Lead a team of social media subject matter experts in Brand Social and Influencers, Advisor Social, Employee Social, and Community Management

Strategize and develop key initiatives, collaborating with marketing and integrating into brand and campaign social efforts (paid and owned channels)

Work closely with media team to develop key partnerships from the enterprise when needed; support building content and partnership via media plans (e.g. bringing in spokespeople, influencers etc.)

Key and active member of the Social Media Policy Committee (legal, privacy, compliance/supervision) establishing, distributing, and enforcing guidelines and best practices

Serve as a key member of internal crisis escalation team, representing social crisis programs

Oversee budgets and manage reporting to enable social channel investment decisions

Drive analysis and reporting on all efforts. Set benchmarks for measurement. Shares insights and implications from programs with relevant members of integrated team

Qualification

Social Media StrategyContent StrategyCampaign StrategyTeam LeadershipBudget ManagementCrisis ManagementFinancial Services ExperienceProject ManagementTrendsCommunicationProblem-Solving SkillsOrganizational SkillsRelationship Building

Required

Minimum of 8 years of relevant experience, agency or client side

Must have social experience working with large brands, cross-departmental collaboration, and distributed models (distribution through NM advisors)

Ability to build strong relationships cross-functionally (Creative, Brand) as well as collaborate with external partners

Strong judge of creative and knowledge of social best practices

Knowledge of emerging social media trends

A creative, entrepreneurial spirit who is self-motivated and constantly seeking out and identifying opportunities to drive the business forward without being told when and what to do

Upbeat, personable, positive, can-do attitude

Resiliency, resourcefulness, and the ability to rise to a challenge – remain flexible, communicate openly regarding obstacles, and develop creative strategies to overcome those challenges

Excellent problem-solving skills

Highly organized and detail oriented

Strong project management skills ensuring all deadlines are met and objectives are clearly communicated

Excellent verbal and written communication skills