First Alliance Credit Union ยท 3 days ago
Integrated Marketing Specialist
First Alliance Credit Union is committed to financial inclusion and better member experiences, and they are seeking an Integrated Marketing Specialist to help bring their mission to life through coordinated marketing efforts. The role involves managing multi-channel marketing campaigns, optimizing digital content, and supporting member journeys.
BankingCredit CardsFinancial Services
Responsibilities
Coordinate integrated campaigns across email, web, paid media, branch, print, and community channels
Manage email marketing including segmentation, testing, automation, and optimization
Maintain and update website content and landing pages using SEO and accessibility best practices
Identify opportunities to improve member journeys and reduce friction
Support internal teams with marketing materials, tools, and communication
Assist with event promotion, vendor coordination, compliance, and marketing operations
Qualification
Required
3+ years of experience in digital or integrated marketing
Enjoy coordinating multi-channel campaigns from idea through execution
Are comfortable working with marketing automation, analytics tools, and CRMs
Like turning data into insights and action
Are organized, adaptable, and comfortable in a fast-paced environment
Value collaboration, transparency, and continuous improvement
Believe marketing should be clear, human, and inclusive
Bachelor's degree in marketing, communications, business, or related field required
Preferred
Financial services experience is helpful but not required
Spanish/English bilingual skills are a plus
Company
First Alliance Credit Union
First Alliance Credit Union offers financial, credit & debit cards and online banking services.