Koch · 3 weeks ago
Senior Brand Manager
Atlanta, GA
Full-time
Onsite
Senior LevelKoch is a global leader in transportation and logistics, and they are seeking a dynamic and experienced Senior Brand Manager to lead and execute strategic marketing initiatives. This role involves developing marketing strategies, managing campaigns, and driving external sales growth to fuel organizational success.
ElectronicsEnergyFarmingOil and Gas
Responsibilities
Develop a Marketing vision, outlining strategic outcomes and capabilities required to succeed long-term
Own KBX’s external brand voice and visual identity, ensuring consistency and distinction across all external communications and platforms
Create comprehensive, data-driven plans to successfully launch KBX products into targeted industrial verticals, aligning with overall business goals and sales strategies
Design, execute, and optimize multi-channel marketing campaigns (digital, print, social, events) to drive brand awareness, lead generation, and revenue growth
Use Google Analytics (Tag Manager, SEO, Search Sponsor), A/B testing, and other analytics tools to measure campaign performance, uncover insights, and adjust tactics for maximum impact
Develop clear, technical, and persuasive content for marketing collateral, blog posts, social media, emails, and sales enablement materials
Maintain and enhance KBX’s website and digital assets to drive sales growth
Analyze customer segments, buyer personas, competitive landscape, and industry trends to inform marketing strategies and product positioning
Partner cross-functionally to align marketing efforts with organizational priorities
Work closely with event specialists and sales teams to develop KBX’s presence at conferences, trade shows, webinars, and customer events that amplify brand visibility and generate leads
Provide regular updates and detailed reports on marketing KPIs, campaign results, and ROI to leadership and key stakeholders
Champion testing of new marketing channels, tools, and strategies to keep KBX at the forefront of market trends and maximize competitive advantage
Qualification
Required
Experience in leading a B2B marketing capacity or vertical
Experience creating & executing go-to-market strategies and integrated marketing campaigns
Experience with A/B testing and Google Analytics tools
Experience copywriting and with content development for marketing channels
Experience managing brand development and digital marketing efforts
Experience working with and managing agencies to produce creative/marketing collateral
Preferred
Experience leading marketing strategies for the transportation or logistics or supply chain industry
Experience using WordPress, HubSpot, and 6sense marketing automation platforms as well as Google Analytics tools
Experience managing, coaching and mentoring team members
Experience leveraging SEO best practices and search engine marketing to drive engagement
Experience conducting market research to gather customer and/or competitive insights
Benefits
Medical
Dental
Vision
Flexible spending and health savings accounts
Life insurance
ADD
Disability
Retirement
Paid vacation/time off
Educational assistance
Infertility assistance
Paid parental leave
Adoption assistance
Company
Koch
Based in Wichita, Kansas, Koch is one of the largest private companies in America.
Founded in 1940
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$958.57M2025-03-03Undisclosed· $183.97M
2024-03-08Undisclosed· $76.95M
2023-03-10Private Equity· $148.32M
Leadership Team
Charles Koch
Chairman of the Board & CEO
James Hannan
President and Chief Operating Officer of Koch
Recent News
2025-03-20
Company data provided by crunchbase