Digital Paid Media Specialist (Google & META Ads) jobs in United States
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W3Global ยท 3 days ago

Digital Paid Media Specialist (Google & META Ads)

positionLinden, NJ
timeFull-time
remoteHybrid
senioritySenior Level
date5+ years exp

W3Global is seeking a highly skilled Digital Paid Media Specialist to join their team and drive performance across Google and META advertising channels. This role focuses on building, managing, and optimizing paid media campaigns that convert, requiring a data-driven and results-oriented approach.

ConsultingRecruitingStaffing Agency
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Growth Opportunities

Responsibilities

Plan, build, and optimize paid advertising campaigns across Google Ads (Search, Shopping, Display, Performance Max) and META Ads Manager (Facebook + Instagram)
Conduct ongoing keyword and audience research to refine targeting and improve campaign performance
Monitor daily campaign performance and adjust bids, budgets, and targeting to maximize ROI
Develop A/B tests across creative, copy, and landing pages to drive continuous improvement
Analyze performance data and prepare insightful weekly and monthly reporting
Stay updated on platform best practices, algorithm changes, and new ad formats
Collaborate with marketing, creative, and e-commerce teams to align campaigns with brand goals
Maintain strong quality control across all ads, ensuring accurate tracking, UTM tagging, and pixel integration
Support growth initiatives through experimentation, trend analysis, and competitive research

Qualification

Google AdsMETA Ads ManagerGoogle AnalyticsPerformance marketing KPIsE-commerce experienceAnalytical skillsTracking pixelsShopify

Required

5+ years of hands-on experience managing Google and META paid campaigns
Strong understanding of performance marketing KPIs
Proficiency with Google Ads, META Ads Manager, Google Analytics, Shopify and tracking pixels
Strong analytical skills with the ability to interpret data and turn insights into action
Comfortable working in a hybrid environment (2-3 days/week in our office)

Preferred

Experience with e-commerce and/or lead-generation funnels is a plus

Company

W3Global

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W3Global is a leading provider of end-to-end consulting services, empowering businesses to achieve their strategic goals and optimize their operations.
dateFounded in 2006
location
Frisco, Texas, USA
people-size501-1000 employees
web-link
https://www.w3global.com/

Funding

Current Stage
Late Stage

Leadership Team

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Sridhar Venkatesan
CEO
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Company data provided by crunchbase