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PURPLE · 1 day ago

Account Coordinator- Lifestyle

Miami, FL

Full-time

Onsite

New Grad, Entry Level

$40K/yr - $40K/yr

PURPLE is actively seeking a bright and enthusiastic Account Coordinator to join its Lifestyle Division in the agency’s Miami office. The Account Coordinator will play a supporting role in the Luxury Travel, Hospitality & Lifestyle clients, implementing communications strategies to align with their overarching business goals.

BeautyFashionPublic Relations

Responsibilities

Reporting send outs, coverage achieved and forthcoming coverage and collating coverage and data for monthly reports

Ad-hoc project work and carrying out specific or general research

Attending client meetings and special events

General knowledge of all media including strong understanding of digital landscape and social media platforms

Manage client administrative tasks such as reporting, scanning coverage, and updating databases

Support your senior account executives and managers with researching PR campaigns for diverse clients from conception to completion

Brainstorm creative ideas and generate publicity strategy ideas to enhance PR campaigns, learning the inner roles of the press office

Draft press releases and any accompanying press pack materials

Support the team by collating information for seasonal newsletter

Analyse client coverage across online, offline and blogs, and leverage added value from all PR activity

Qualification

Media relationsMicrosoft OfficeCommunication skillsCisionAdobe PhotoshopOrganizational skillsTime managementCreative thinking

Required

Proven experience, full time or internship at a mid-sized PR agency within a luxury lifestyle environment

Strategic, creative thinker with excellent oral and written communication skills within the organization of press reports and press clips

Solid understanding of and ongoing interest in media relations and strategy

Ability to identify communication opportunities through a pro-active approach

Proficient in Microsoft Office, Cision and Adobe Photoshop

Excellent organisational and time management skills with an aptitude for multi-tasking

Company

PURPLE

Glassdoor3.5

Purple is independent in philosophy, attitude and operation –offering a boutique in-house approach, the strategic requirements of each client are individually tailored from the outset.

Founded in 1997