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CMI Media Group · 2 days ago

Associate Analyst, SEM

Cherry Hill, NY

Full-time

Onsite

New Grad, Entry Level

$35K/yr - $65K/yr

CMI Media Group is seeking an Associate Analyst, SEM to manage assigned accounts and assist in campaign creation and optimization. The role involves collaborating with various teams to ensure campaigns are effective and integrated while also performing keyword research and competitive analysis.

Health Care

Responsibilities

Build expertise in leading ad technology platforms such as Google Search Ads 360 (DoubleClick), The Trade Desk, and utilize platforms to manage campaigns

Outline account structure including match types, ad group, keywords, landing pages, ad extensions and create ad copy to match search queries

Pull and review search query reports to mine for additional keywords and negative keywords

Assist in the optimization of assigned paid search, video, contextual and programmatic accounts by running diagnostic reports, identifying red flags and/or opportunities, and making optimizations that drive campaign delivery, reach, and performance

Analyze performance data and implement optimizations to increase ROI of campaigns

Partner with assigned teams to execute A/B landing page and creative ad testing

Maintain budget and spend allocation for campaigns based on set goals. Tenaciously troubleshoot and escalate technical issues

Assist in the development of bidding strategies and creation of bid management rules in paid search management tools such as Google Search Ads 360 (DoubleClick)

Launch, manage, and optimize programmatic campaigns in demand side platforms like the Trade Desk

Build bulksheets, create tracking URLs and launch campaigns

Partner with analytics in the completion of performance reports

Perform competitive research analysis for all campaigns

Stay abreast of new tools, ad formats, trends and best practices in Search and Emerging Media through research and/or industry events and conferences

Create, format and update Med Legal submission documents for assigned accounts

Regularly coordinate with vendors and Reps on collaborative recommendations for optimization and management

Qualification

Google Search Ads 360Trade DeskWeb Analytics softwareCampaign optimizationAnalytical skillsPC proficiencyHealthcare backgroundCommunication skills

Required

Ability to multitask

Detail oriented

Outstanding analytical and problem solving skills

Strong written and verbal communication skills

PC proficiency and solid working knowledge of MS Office particularly Excel, basic knowledge of pivot tables and V-Lookups

Knowledge of Web Analytics software, such as Omniture, WebTrends, Google Analytics and bid management tools like Google Search Ads 360 (Doubleclick) or The Trade Desk