AppFolio · 2 days ago
Business Development Representative - SMB
Santa Barbara, CA
Full-time
Hybrid
Entry Level
$74K/yr - $74K/yr
1+ years expAppFolio is a technology leader in the real estate industry, committed to innovation and community empowerment. The Business Development Representative (BDR) plays a crucial role in pipeline development and brand awareness, making outbound calls to qualify leads and build relationships with property managers.
AnalyticsComputerInformation TechnologyProperty ManagementPropTechSaaSSoftwareWeb Hosting
Responsibilities
Make 50 outbound calls per day with the intent to qualify leads, build relationships with property managers, and develop new sales opportunities from cold accounts
Partner with Account Executives to qualify prospects and learn additional sales tactics to win deals together
Update and maintain Salesforce and Gong databases with new notes and intel gathered from conversations with prospects
Report on weekly results, both qualitative and quantitative
Expand knowledge of industry as well as the competitive posture of the company
Confidently make calls to prospects using our sales methodology and tactics
Develop understanding of AppFolio’s value and competitive advantages
Pitch AppFolio value propositions to prospects
Leverage several sales enablement tools and processes to hit key metrics for performance (Salesforce and Gong)
Form relationships with team members and key players on the BDR, Sales and Marketing teams
Identify target accounts with Account Executives and have strategic conversations
Experiment with different prospecting methods (calls, emails, LinkedIn, Vidyard)
Effectively execute on marketing campaigns to increase brand awareness
Growth in autonomy and ownership of strategy
Lead team huddles and discussions
Consistently meet performance objectives and metrics (daily activities, weekly targets, and monthly quota)
Partner with leadership to review performance and develop career goals
Qualification
Required
1+ year work experience in a sales role
Positive, can-do attitude
Exceptional level of drive and passion for results
Willingness to learn new skills and build a career in sales
Benefits
Regular full-time employees are eligible for benefits
Company
AppFolio
AppFolio is a cloud business management solutions provider for the real estate industry.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$30MKey Investors
Investment Group of Santa BarbaraHeadline
2015-06-26IPO
2013-11-01Series Unknown
2009-08-18Series C· $8M
Leadership Team
Shane Trigg
President and CEO
Tim Eaton
Chief Financial Officer
Recent News
2025-11-25
Company data provided by crunchbase