PeopleLift ยท 1 week ago
Creative Strategist / CRO Concept Lead
PeopleLift is seeking a Creative Strategist / CRO Concept Lead who will focus on conversion optimization within the public records space. The role involves leading the ideation process for marketing funnels and creating visual mock-ups for A/B tests that prioritize user trust and professionalism.
ConsultingInformation TechnologyRecruitingStaffing Agency
Responsibilities
Conceptualize split tests that prioritize user psychology and trust over traditional conversion tactics
Create visual mock-ups (lo-fi or mid-fi wireframes) using tools like Figma, Canva, Balsamiq, Snagit, or whatever you prefer
Write concise strategic summaries explaining the 'why' behind each test so the production design team can execute seamlessly
Draw inspiration from unexpected sources like utility bills, library portals, and public archives - places where professionalism dominates, not sales gimmicks
Act as the bridge between research insights and design execution
Qualification
Required
Understanding of user psychology and what builds trust in digital experiences
Strong conceptual thinking - ability to generate creative test ideas backed by strategic reasoning
Clear but concise communication skills - briefly explain your ideas in writing so designers can execute on your vision
Light design skills - ability to create clear visual mock-ups
Preferred
Experience running A/B tests or working in conversion rate optimization environments
Familiarity with public records, financial services, healthcare, or other regulated/sensitive data industries
Benefits
Fully Remote Position - Work from Anywhere
Flexible Schedule & Unlimited Vacation Time
Performance-Based Incentives, Perks, and Annual Bonuses
$25k Electric Vehicle Purchasing Incentive
Solar Panel Incentive For Your Home
Cutting-Edge Tools, Technology & Training Opportunities
Collaborative and Innovative Culture