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Amplēo · 1 day ago

Content Specialist

Lehi, UT

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Amplēo provides experienced business leaders to companies on a fractional basis, allowing them to achieve their full potential. Avalaunch Media is seeking a Content Specialist to drive and manage relationships with enterprise clients, focusing on executing content strategies and ensuring positive results for their online campaigns.

ConsultingFinanceFinancial Services

Responsibilities

You will be working closely with a Marketing Strategist. Once the strategy is developed, you will be responsible for the tactical, day-to-day execution of the strategy

Gain a thorough understanding of your client's website and marketing goals

Develop and implement comprehensive organic channel (SEO) strategies

Conduct thorough technical SEO audits, covering elements like crawling/indexing, XML sitemaps, robots.txt, and more

Perform market research and competitive analysis

Create and execute effective content strategies from ideation and production to amplification

Project manage timelines, budgets, and resources efficiently for each client account

Deliver exceptional customer service, ensuring high levels of client satisfaction

Your communication with clients is critical. You’ll deliver detailed project plans and constantly keep the clients informed on how the various deliverables are progressing

Stay informed about industry news, developments, and changes to provide the best possible support and guidance to your clients, helping them thrive in their online endeavors

You’ll work closely within your pod and with specialized team members to produce client deliverables such as ad creative, copy, design, research, etc

Ultimately, your Pod and the Strategist will oversee the success of the client as we fulfill our mission of Launching Brands and Launching People!

Qualification

SEOContent MarketingData AnalyticsGoogle AnalyticsWordPressProject ManagementOrganizationClient ManagementCommunicationTime Management

Required

You're an experienced content manager with more than two years of experience in working with internal and external team members, vendors, and client stakeholders, in order to rally them around a project plan and meet deadlines according to client goals

You have a working knowledge of digital marketing including SEO, content marketing, paid advertising, data analytics, social media marketing, marketing automation, etc

The basic understanding of how content and website play into the goals and strategies of a business marketing plan

You have experience interfacing directly with client points of contact at all levels and can adapt your communication style to those you're working with

You thrive on communication, organization, and time management! You're outgoing, nice (but not a pushover) and love exceeding expectations

You have excellent time management skills and can handle multiple clients and their projects simultaneously

Strong passion for SEO/ digital marketing with expectations to learn more and grow professionally

Strong understanding of on-page SEO factors

Moderate to strong understanding of how site /information architecture can influence rankings

Ability to diagnose site issues by auditing data within Google Search Console, Google Analytics, Screaming Frog, Etc

Understanding of E-E-A-T, what an effective customer journey looks like, UX and how those impact SEO

Ability to effectively present work to clients and external partners (be on calls, share your work, explain strategy, etc.)

You can prepare quarterly reports and data points for client business reviews