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Traild · 1 day ago

Content Marketing Lead - AUS/US/CAN

Denver, CO

Full-time

Hybrid

Mid, Senior Level

$130K/yr - $170K/yr

Traild is a dynamic SaaS company that specializes in streamlining and securing Accounts Payable processes. They are seeking a Content Marketing Lead to develop and implement a comprehensive content marketing strategy, manage content creation, and optimize performance across various channels.

Fraud DetectionInformation TechnologySoftware

Responsibilities

Develop and implement a content marketing strategy across the funnel – from thought leadership to product education to demand generation assets – aligning with overall marketing and business goals

Define content pillars, audience segmentation, and distribution strategies

Build and maintain a content calendar, coordinating campaign timing and deliverables

Lead content ideation cycles and collaborate with cross-functional stakeholders to surface new stories

Prioritise and process content update requests

Conduct competitor analysis and share insights with sales and marketing

Own the content creation process from ideation to execution, ensuring alignment with brand guidelines and messaging

Translate complex SaaS topics into digestible, compelling narratives for both technical and business audiences

Develop a scalable content creation engine, leveraging AI tools and lean workflows

Produce a variety of content including videos, case studies, event collateral, social media posts, ad copy, sales materials, landing pages, website copy, infographics, guides, white papers, reports, eBooks, blog posts, emails, decks, and brochures

Manage external agencies as needed, from briefing to production to revisions

Optimise content using a test-and-learn approach, refining based on data

Repurpose and distribute content across multiple channels – website, social media, emails, paid ads, partners, and sales enablement

Analyse content performance, optimise based on insights, and drive creative excellence with A/B testing

Apply SEO and content best practices to boost organic reach and lead generation

Conduct regular reporting and share performance results with the team

Qualification

Content strategyContent creationSEO best practicesSaaS experienceAnalytical skillsCommunicationOrganizational skillsCollaborative mindset

Required

Significant experience in content strategy, creation, and execution

SaaS/Fintech/Accounting/ERP experience a strong plus

Proven track record as a hands-on content creator, with some experience guiding or mentoring others, and a readiness to step into leadership as the team grows

Excellent communication, editorial, and analytical skills with high attention to detail

Strong understanding of SEO, social media, and content best practices

Highly organised, self-motivated, and able to manage multiple priorities in fast-paced environments

A strategic thinker with a collaborative mindset and a hands-on approach

Benefits

Flexibility: we offer a range of remote, hybrid and flexible working options.

Global team: we are growing across APAC, NA and EMEA and have team all across the world.

We are growing at an exponential rate, this is an opportunity to get involved with a true rocketship with all the excitement and opportunities that comes with it

Our team genuinely loves working at Traild: we scored a 82 on our 2025 eNPS survey.