Western Governors University · 1 week ago
Senior Manager, Email Marketing
United States
Full-time
Remote
Mid, Senior Level
$101K/yr - $182K/yr
7+ years expWestern Governors University is committed to expanding access to higher education through innovative online programs. The Senior Manager, Email Marketing will lead the email marketing strategy, execution, and optimization to drive engagement and conversion outcomes, while developing a high-performing team and collaborating with cross-functional teams to deliver impactful communications.
Higher Education
Responsibilities
Serve as the senior leader and subject matter expert for the email marketing channel, owning strategy, vision, and roadmap
Develop and execute a comprehensive channel strategy that aligns with organizational goals, the rest of the marketing funnel and website experience, and prospective student communication objectives
Lead audience segmentation, journey mapping, and personalization strategies to maximize engagement and conversion
Oversee the planning, development, and deployment of all email campaigns — including nurturing streams, promotional sends, and one-off communications
Ensure messaging consistency, brand alignment, and compliance across all email communications
Partner with creative, content, and automation teams to deliver high-quality, timely campaigns
Define, monitor, and report on key performance metrics (open rates, CTR, conversion, deliverability, etc.)
Lead ongoing A/B testing, optimization, and innovation to improve engagement and effectiveness
Leverage analytics and data insights to drive continuous improvement and inform strategic decisions
Lead, mentor, and develop a team of email marketing professionals to achieve channel goals and foster career growth
Promote a culture of collaboration, accountability, and creative problem-solving
Ensure the team stays current with evolving best practices, technologies, and compliance standards
Partner with marketing, creative, automation, analytics, and enrollment teams to ensure integrated, data-driven communication strategies
Advocate for the email channel across the organization, influencing strategy and prioritization
Collaborate with technology partners and vendors to enhance tools, capabilities, and performance
Ensure adherence to CAN-SPAM, GDPR, and other relevant privacy and compliance regulations
Oversee list hygiene, deliverability, and sender reputation
Stay informed on emerging trends to advance channel maturity
Performs other job-related duties as assigned
Qualification
Required
A Bachelor's degree in related field, Master's preferred
7+ years email marketing, nurturing, and CRM experience
3+ years of leadership experience managing people and projects
Marketing Automation experience (Marketo preferred)
Deep understanding of email marketing strategy, lifecycle marketing, and customer journey development, ideally within a complex or multi-audience environment
Strong knowledge of marketing automation platforms (Marketo experience a plus) and CRM integration principles
Expertise in email deliverability, list management, and compliance standards (CAN-SPAM, GDPR, CASL, etc.)
Understanding of segmentation, dynamic content, and personalization techniques to deliver targeted, relevant communications
Proven ability to lead, coach, and develop high-performing teams, fostering collaboration, accountability, and innovation
Strong project management and organizational skills; able to manage multiple initiatives simultaneously with attention to detail
Demonstrated success in cross-functional collaboration partnering with creative, technical, and analytical teams to deliver aligned outcomes
Strategic thinker with the ability to translate vision into actionable plans and measurable results
Ability to balance creative and analytical thinking, pairing data-driven decision making with audience insight and storytelling
Strong problem-solving skills with a focus on optimization, testing, and continuous improvement
Solid grasp of data analytics and performance measurement, including interpreting metrics to optimize engagement and conversion
Excellent written and verbal communication skills; able to clearly articulate complex strategies to diverse stakeholders
Skilled in presenting insights, recommendations, and results to senior leadership and cross-functional partners
Ability to influence without authority, advocate for channel best practices, and drive alignment across teams
Passion for staying current with email marketing trends, tools, and emerging technologies
Demonstrated ability to adapt strategies based on evolving audience behavior, platform updates, and organizational priorities
Benefits
Bonuses
Medical, dental, vision, telehealth and mental healthcare
Health savings account and flexible spending account
Basic and voluntary life insurance
Disability coverage
Accident, critical illness and hospital indemnity supplemental coverages
Legal and identity theft coverage
Retirement savings plan
Wellbeing program
Discounted WGU tuition
Flexible paid time off for rest and relaxation with no need for accrual
Flexible paid sick time with no need for accrual
11 paid holidays
Other paid leaves, including up to 12 weeks of parental leave
Company
Western Governors University
Western Governors University focuses on improving lives by creating pathways to opportunity for its students.
5001-10000 employees
H1B Sponsorship
Western Governors University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (4)
2023 (12)
2022 (30)
2021 (17)
2020 (37)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Kauffman Foundation
2025-05-08Grant
Leadership Team
Stephen Herzig
Vice President of Enterprise Solutions
Kacey Thorne
Senior Director, Academic Strategic Initiatives
Recent News
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2025-10-03
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