Johnson & Johnson MedTech · 2 weeks ago
Associate Director, Patient Experience Excellence Marketing and Branding Strategy
Horsham, PA
Full-time
Onsite
Lead/Staff, Director/Executive
$122K/yr - $224K/yr
5+ years expJohnson & Johnson MedTech is a leader in healthcare innovation, committed to improving health for humanity. They are seeking an Associate Director for Patient Experience Excellence Marketing and Branding Strategy to shape and implement branding strategies for patient support programs, ensuring adherence to guidelines and enhancing patient engagement across therapeutic areas.
Hospital & Health Care
Responsibilities
Collaborate with PECS Patient Experience, Solutions, and Operations teams to support all NA Innovative Medicine TAs
Branding Strategy Development: Align with Px and Brand Teams to the creation and execution of comprehensive J&J withMe branding strategies for PECS, aimed at enhancing brand awareness and engagement. Ensure consistent application across the PECS portfolio of TA PSPs and adherence to enterprise J&J withMe branding guidelines. Evaluate competitor patient experience and access offerings and anticipate future trends
Cross Functional Collaboration: Maintain strong connectivity with Internal Stakeholders (Patient Experience, Solutions, Operations, Market Access, and Brand) to understand evolving business and program needs. Develop and deliver training to help Internal Stakeholders understand messaging and asset submission requirements. Ensure excellence in patient experience when adding or updating program materials
PECS CAC Processes: Participate in CAC reviews to ensure compliant, accurate, and timely approvals of patient support program materials. Serve as the PECS subject matter expert in CAC, ensuring PECS‑approved content is consistently and accurately pulled through. Act as liaison between PECS teams and CAC reviewers to align on concepts and messaging. Ensure program offerings appropriately balance J&J and customer needs in a compliant manner
Operational Excellence: Drive harmonization of J&J patient support program materials where appropriate. Provide a J&J‑wide perspective to ensure consistency in patient support program processes across therapeutic areas. Ensure current, approved materials are live across all digital platforms (JNJwithMe.com, J&J with Me Portals, brand.com sites). Maintain patient journey and support program maps across brands
J&J withMe Message Libraries: Develop and maintain HCP and patient‑facing message libraries that guide all content for J&J withMe. Simplify language to reflect customer needs—supporting patients with empathy and giving providers easy‑to‑use resources
Performance Metrics: Define advance CAC performance indicators to identify friction points and drive continuous improvement and engagement strategies within CAC/CET processes to increased organizational efficiency, and enhance launch effectiveness for all materials and resources
Unbranded Programs & Materials: Lead development and improvement of patient educational materials. Manage agency partners to create/maintain cross‑franchise educational resources. Serve as Project Owner for cross‑franchise CAC submissions as needed
Qualification
Required
A minimum of a Bachelor's degree is required
A minimum of 5 years of dynamic experience in the pharmaceutical industry is required
A minimum of 5 years demonstrated in pre-launch & launch activities, in-line marketing, market access, marketing support, or sales management/training experience implementing marketing strategy is required
An ability to manage multiple priorities is required
Excellent leadership skills with the ability to work effectively in a matrix and unstructured environment and manage project teams with or without direct report authority is required
Excellent verbal and written communication skills and ability to present to all levels of leadership required
Commitment to creating an inclusive environment and fostering best thinking across the team is required
Excellent interpersonal skills with a demonstrated track record for forging strong, productive relationships with a wide array of colleagues and customers is required
Preferred
Postgraduate qualification, MBA, or other graduate degree or equivalent experience is strongly preferred
Brand Positioning Strategy
Collaborative Selling
Commercial Awareness
Content Marketing
Cross-Functional Collaboration
Customer Intelligence
Data Analysis
Developing Others
Digital Marketing Platforms
Execution Focus
Financial Analysis
Go-to-Market Strategies
Inclusive Leadership
Innovation
Leadership
Operations Management
Performance Measurement
Sales Promotions
Succession Planning
Tactical Planning
Benefits
Medical
Dental
Vision
Life insurance
Short- and long-term disability
Business accident insurance
Group legal insurance
Consolidated retirement plan (pension)
Savings plan (401(k))
Vacation – up to 120 hours per calendar year
Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington – up to 56 hours per calendar year
Holiday pay, including Floating Holidays – up to 13 days per calendar year of Work
Personal and Family Time - up to 40 hours per calendar year
Company
Johnson & Johnson MedTech
At Johnson & Johnson MedTech, we are working to solve the world’s most pressing healthcare challenges through innovations at the intersection of biology and technology.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Mike Walker
CFO & VP of Finance DePuy Synthes
Tino Schweighoefer, MBA
CFO Monarch Platform
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