Digitas North America · 9 hours ago
Senior Connections Strategist (CRM)
Chicago, IL
Full-time
Hybrid
Senior Level
$81K/yr - $117K/yr
5+ years expDigitas North America is a connected marketing agency that integrates creative, media, data, and technology. They are seeking a Senior Connections Strategist who will leverage data to enhance customer loyalty through effective CRM strategies and journey mapping.
Marketing & Advertising
Responsibilities
Analyze how consumers interact with owned-channel communications using performance data, competitive research, and segmentation insights
Identify whitespace within the category and uncover opportunities to strengthen customer relationships through owned-channel communications
Map CRM and loyalty journeys and identify moments that deepen relationships and drive lifetime value
Evaluate current experiences and recommend improvements that elevate consumer needs and business goals
Design audience-led journeys that guide both loyalty communications and go-to-market messaging across all lifecycle stages
Identify ways to activate first- and third-party data across the martech ecosystem
Partner with analytics to develop fast-cycle test-and-learn plans and build personalization strategies at scale
Partner closely with data and martech teams to adapt new platform features and functionality and translate them into CRM strategies that drive measurable business results
Brief creative teams on the job to be done for each touchpoint and guide how the system should work together
Bring CRM and loyalty best practices across email, SMS, mobile app, web, direct mail, and addressable media
Keep clients informed about competitive activity, cultural shifts, and consumer trends
Build strong partnerships with creative, data, tech, analytics, and agency partners
Qualification
Required
5-7 years experience, preferably in an agency setting
A passion for turning human insights into impactful customer experiences
Confidence working with multi-dimensional research and distilling insights into clear strategic direction
Strong analytical and strategic thinking abilities with equal strength in data and interpersonal understanding
Experience in CRM, loyalty, and lifecycle marketing and the ability to use segmentation, data, and technology to personalize at scale
A data-first mindset with experience developing experimentation and optimization plans
Strong creative partnership skills and the ability to articulate the purpose of each touchpoint
Excellent organization, time-management skills, and adaptability
Clear and compelling communication and presentation skills that help teams and clients align around a shared strategy
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Digitas North America
Digitas North America is the Connected Marketing Agency that provides digital media, and creative development.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Megan Jones
Chief Media Officer
Recent News
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