Brunswick Corporation · 2 weeks ago
Director, Online Marketplaces - Digital Shelf and Merchandising
Mettawa, IL
Full-time
Hybrid
Director/Executive
$130K/yr - $219K/yr
8+ years expBrunswick Corporation is a global marine leader committed to innovation and next-generation technologies. They are seeking a strategic leader to drive their digital shelf and online marketplace merchandising efforts, overseeing product content and performance across major ecommerce platforms.
BoatingFitnessIndustrialLifestyleManufacturing
Hiring Manager
Laura Kieler
Responsibilities
Own the end-to-end digital shelf strategy across retailer marketplaces, starting with Amazon and scaling to like partners (e.g. Walmart)
Establish and enforce content standards and PDP best practices (images, specs, bullets, long descriptions, A+ / Enhanced Brand Content where applicable) and build strategies to extend best practices across Brand.com and retail + marketplaces
Operate and optimize PIM/DAM/ syndication workflows (e.g., Salsify, Syndigo, Akeneo, InRiver or equivalent): data models, taxonomy, enrichment SLAs, validation rules, and automated syndication to retailers
Manage retail.com item and catalogue management: catalog hygiene, A+ content, listings troubleshooting, product twisting and bundles, and platform compliance
Design and run review acquisition and seeding programs (post-purchase flows, review campaigns, CX touchpoints) to lift social proof and conversion
Define and track digital shelf KPIs (content quality score, product findability, organic search visibility, PDP conversion rate, marketplace ACOS/ROAS, revenue per SKU) and translate insights into prioritized roadmaps
Build/lead a cross functional team (managers, product content specialists, PIM ops) and vendor/agency partnerships to scale execution
Partner with product management, engineering, creative, supply chain, legal (compliance/claims), dealer/channel teams, and brand leads to ensure consistent info and on-time launches
Drive continuous improvement: test PDP variants, schema/structured data optimizations, SEO for product pages, and channel-specific merchandising experiments
Use data to inform content strategies. Lead A/B testing of ad and PDP performance to maximize results. Familiarity with using Amazon Marketing Cloud a plus
Collaborate with Account teams on content strategies to support customer and brand events
Qualification
Required
8–12+ years experience in ecommerce, digital product/content operations, or marketplace management, with at least 3–5 years managing cross-functional teams or programs
Deep operational knowledge of PIM/DAM and syndication tools and workflows; proven record implementing or running them at scale
Demonstrated expertise in Amazon and Walmart marketplace strategies, catalog management, and retail.com merchandising
Strong product/UX sensibility — experience driving PDP/UI changes with engineering and design teams
Excellent analytical skills: comfortable with SQL/data dashboards, A/B test design, and translating metrics (traffic, conversion, ACOS, CR) into prioritized fixes
Experience working with agencies and 3rd-party marketplace specialists
Exceptional stakeholder skills — able to influence senior leaders, global brands, and channel partners
Preferred
Previous experience in CPG, sporting goods, marine, powersports, or durable goods with complex SKUs and parts hierarchies
Experience with commerce platforms (e.g., Shopify Plus, Salesforce Commerce Cloud, Magento) and feed/merchant tools (ChannelAdvisor, Feedonomics)
Familiarity with APIs, ETL, and product data schemas (GS1, schema.org for product)
Benefits
Medical
Dental
Vision
Paid vacation
401k (up to 4% match)
Health Savings Account (with company contribution)
Well-being program
Product purchase discounts
Company
Brunswick Corporation
Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond.
10001+ employees
H1B Sponsorship
Brunswick Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (31)
2024 (35)
2023 (28)
2022 (42)
2021 (43)
2020 (20)
Funding
Current Stage
Public CompanyTotal Funding
$1B2024-10-11Post Ipo Debt· $1B
1997-02-05IPO
Leadership Team
David Foulkes
Chief Executive Officer
Recent News
Investing.com
2026-01-06
Company data provided by crunchbase