Transworld Prospere ยท 2 days ago
Director of Marketing (Content and Events)
Southlake, TX
Full-time
Onsite
Mid, Senior Level
$100K/yr - $120K/yr
5+ years expProspere Companies is a multi-division family office specializing in business sales, commercial real estate, and exit planning. They are seeking a data-driven, strategic, and hands-on marketing leader to drive predictable B2B lead generation and strengthen their brand across all divisions. The Director of Marketing will lead a team while managing campaigns, systems, and reporting, with a focus on reaching small business owners and entrepreneurs through events and content.
Investment Banking
Responsibilities
Lead and mentor a team of internal marketing specialists and external vendors
Partner with internal stakeholders across business units (sales, operations) to support cross-division campaigns and initiatives
Manage agency and vendor relationships to ensure accountability and performance
Create and manage department budget
Strengthen and evolve Prospere's brand identity and messaging across all touchpoints
Own content creation for all online and offline activities
Ensure consistency in brand messaging across platforms and teams
Create and execute a public relations strategy, including press releases and awards
Work with franchise and SEO partners to optimize the website for SEO, lead capture, and brand consistency
Develop and organize workshop and event series for sales team to execute
Own advertising strategy to fill events and provide immediate calls to action to develop sales leads from the events
Create and manage speaker training for sales team
Identify external speaking opportunities for trained team members to present at, expanding our brand presence in community
Work with team and vendors to develop and manage full-funnel B2B marketing programs across multiple platforms
Generate qualified leads for each of our divisions
Provide feedback and recommendations for audience targeting, creative, messaging, and funnel conversion
Collaborate closely with our Director of Sales to align marketing campaigns with pipeline and revenue goals
Work with our internal HubSpot expert and agency to optimize CRM workflows, reporting, and integrations across divisions
Use dashboards and reports for real-time visibility into leads and performance making informed decisions
Report weekly and monthly on lead generation metrics, ROI, and pipeline contribution
Translate marketing data into actionable insights for leadership decision-making
Qualification
Required
Bachelor's degree (B.A. or B.S.); five years related experience or a combination of both
Previous experience as a Marketing Director in B2B with a holistic marketing background, specialties in content creation or event marketing a bonus
Experience managing teams and external vendors
Proven track record with reaching business owners and entrepreneurs
Master proficiency in HubSpot or similar CRM systems
Strong analytical and reporting skills, with the ability to communicate results clearly
Should be a proactive self-starter with the ability to work independently and on a team
Comfortable in a fast-paced environment and able to manage multiple projects and campaigns
Outgoing personality and able to interact with a variety of consumers
Be a career-oriented individual searching for rapid growth
Sharp, professional demeanor
Excellent communication and follow-through
Benefits
Competitive compensation
Comprehensive training to hone your skills at our headquarters
Travel opportunities
Medical, Dental, and Vision coverage
Generous time off
401(k) plan with company match
Social gatherings and team building activities
Leadership workshops for personal development
Recognition for our top performers
Company
Transworld Prospere
As the #1 Transworld franchise for seven consecutive years, Transworld Prospere leads the way in helping entrepreneurs, business owners, and investors buy, sell, and grow companies.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Albert Fialkovich, CBI
President | Partner
Gary Goldwasser
Partner - Business Broker Intermediary
Company data provided by crunchbase