Rise, a Quad agency · 2 days ago
Sr Associate, Investment, Broadcast
Rise is an award-winning, full-service Media Agency of Record that specializes in creating omnichannel experiences. The Senior Associate, Broadcast Investment is responsible for managing all aspects of broadcast media for assigned clients, including negotiation and execution of media buys while collaborating with internal teams to ensure client goals are met.
AdvertisingAnalyticsEmail MarketingMedia and EntertainmentSearch EngineSEOSocial Media Advertising
Responsibilities
Effectively manage all aspects of broadcast buys (audio and video) including negotiation, execution, maintenance, reconciliation, reporting and vendor management
Collaborate with planners to aid the development of media plans for assigned clients
Engage and implement all client-approved plans (ongoing)
Foster and implement positive, collaborative, proactive communication with Account Management, Creative and Integrated Planning teams (via in-person, phone or email)
Maintain a solid understanding of clients’ brands/products/markets/and target audiences
Ensure accountability of client investment including posting of buys, reporting, make-good / discrepancy management and invoice reconciliation
Create, implement and support best practices across the team and within the department; identify areas for operational efficiencies and leverage Rise tools and technology for the benefit of our clients
Foster accountability and ownership of client portfolio; marshal resources, as necessary, to ensure work is completed accurately and timely; lead and direct the work of other support staff, as appropriate
Anticipate client needs in response to changing media and market landscapes by providing proactive info and solutions
Meet tight deadlines within established budgets
Miscellaneous projects / duties, as assigned or requested by Director
Qualification
Required
Bachelor's degree (communications, marketing, advertising, or business) or a combination of an Associate's degree and related work experience
Ability to speak, read and write the English language
5+ years of progressive media buying experience along with audio (OTA) and video (linear and non-linear) planning, buying and execution desired
Proficiency in MediaOcean/Spectra and Microsoft Office (Excel, PowerPoint, Word)
Strong interpersonal skills as well as verbal and written communication skills to effectively interact with all clients and vendors, and all levels of the organization
Proven track record of successfully delivering savings (ongoing) and advantaged audio / video campaigns
Demonstrated understanding of media planning concepts such as reach, frequency, frequency management, impression share, ROI, ROAS, and other KPIs
Strong media and vendor management skills along with demonstrated leadership and collaboration skills
Relentless focus on client satisfaction with proven ability to exceed client expectations
Strong analytical skills and command of media buying, research and reporting resource and tools
Proficient with Microsoft Office applications
Ability to stay calm under pressure and maintain Rise's professional standards when dealing with clients and vendors
Possesses a desire for excellence and a passion to succeed in a rapid-paced, deadline-committed environment where everyone is expected to be hands-on
Exhibits sound business judgment to navigate through everyday client and team challenges
Aptitude for problem-solving with the ability to identify solutions that result in positive outcomes
Ability to summarize details and information for peer and management review
Preferred
Knowledge in research/data tools (SQAD, Vivvix, Nielsen, comScore, PrimeLingo, etc.)
Working knowledge of other media a plus (i.e. digital, print, search, social, OOH, etc.)
Advanced Microsoft Excel experience a plus
Benefits
Career advancement paths
Corporate social responsibility initiatives
An inclusive and diverse culture
Company
Rise, a Quad agency
With a history in digital media, analytics, and customer experience, Rise proudly joins Quad, a global Marketing Experience company, to challenge the status quo and redefine the future of integrated marketing, together.
Funding
Current Stage
Growth StageTotal Funding
$12.3MKey Investors
Quad
2018-03-21Acquired
2016-07-07Series Unknown· $12.3M
Recent News
Business Wire
2024-05-24
2024-04-07
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