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Smartly · 1 day ago

VP, Partner Development

New York

Full-time

Hybrid

Director/Executive

$200K/yr - $265K/yr

10+ years exp

Smartly.io is an AI-powered advertising technology company transforming ad experiences for brands and their consumers. As the VP of Partner Development, you will lead a high-performing team to build and scale strategic partnerships that enhance Smartly's capabilities in creative automation, media buying, and measurement across the digital advertising landscape.

Ad TargetingAdvertisingAdvertising PlatformsE-CommerceSocial Media Advertising

Responsibilities

Lead and mentor a highly skilled Partner Development team, setting strategic direction and driving execution across Smartly.io’s product and commercial partnership ecosystem

Define and own the partnership strategy supporting Smartly.io’s Creative Automation, Media Buying, and Incrementality Measurement solutions—including emerging AI-driven capabilities

Identify, evaluate, and secure high-impact partnerships with platforms, data providers, measurement partners, identity solutions, and key ecosystem players that enhance Smartly’s offering and customer value

Work closely with Product leadership to prioritize integrations that strengthen Smartly’s creative workflow, omnichannel media buying, and performance measurement capabilities

Collaborate with Commercial, Customer Success, and GTM teams to build scalable joint value propositions, co-selling models, and go-to-market motions with strategic partners

Lead complex commercial negotiations—including data usage agreements, measurement partnerships, platform integrations, AI/ML partnerships, and multi-layer commercial terms

Develop a structured partner performance framework, including KPIs, ROI analyses, integration impact scoring, and growth plans aligned with Smartly’s revenue targets

Stay ahead of industry developments across social platforms, programmatic ecosystems, identity/privacy, incrementality testing, and AI advancements to guide partnership priorities

Represent Smartly.io at industry events, strategic partner summits, and executive forums as a thought leader on creative automation, AI-driven media buying, and modern measurement

Continuously refine partner engagement processes to drive efficiency, quality of integrations, and downstream customer impact

Qualification

Ad Tech experiencePartnership strategy developmentCommercial negotiationsAI/ML product partnershipsPaid social ecosystemsAPI integrationsC-level relationship managementCollaboration with Product teamsTeam leadership

Required

10–15+ years in Ad Tech, MarTech, digital media, or platform partnership roles—preferably with experience in creative tech, media buying automation, or measurement

Track record of building and leading high-performing partner development or strategic alliances teams

Deep understanding of paid social ecosystems (Meta, TikTok, Snapchat, Pinterest), broader programmatic channels, and the measurement landscape (incrementality, MTA, lift studies)

Proven success negotiating complex commercial and technical partnership agreements

Strong ability to collaborate with Product and Engineering teams on API integrations, roadmap alignment, and technical capabilities

Executive presence with ability to manage C-level relationships across major platforms and ecosystem partners

NYC-based or willing to relocate, with ability to travel for partner meetings and industry events