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Stryker · 1 day ago

Lead Analyst, Market Development (Remote)

United States

Full-time

Remote

Mid, Senior Level

$88K/yr - $187K/yr

4+ years exp

Stryker is a company that offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics, and Spine. They are seeking a Lead Analyst, Market Development to facilitate the implementation of growth strategies and development plans for their Instruments ProCare Services business, focusing on increasing brand recognition and adoption through data-driven insights and cross-functional collaboration.

BiotechnologyHealth CareLife ScienceMedicalMedical Device

Growth Opportunities

Responsibilities

Lead the development and execution of local marketing plans with the goal of driving ProCare awareness and adoption within the US market

Conduct formal business review presentations

Utilize market analytics to determine appropriate locations for awareness and adoption campaigns

Execute integrated marketing campaigns and strategies

Determine appropriate tactics based on market dynamics and investigate new avenues

Assesses the impact of competitive dynamics and points of parity / points of difference through competitive analysis

Responsible for competitor analysis and surveillance through various channels (may include conference calls, earnings updates, analyst reports and tradeshows.)

Explains different product features to different customers as appropriate to their needs

Understands what current and potential customers need to drive value in the portfolio

Analyzes market pricing data to help set price

Develops pricing approach /level consistent with the Marketing Strategy and brand positioning