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TA Monroe Digital · 3 weeks ago

PPC Snr Paid Social & Search Specialist (LI, Meta & Google)

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

TA Monroe Digital is a strategic digital marketing company based in Florida, specializing in helping B2B companies enhance their revenue generation. They are seeking a PPC Senior Specialist to plan, coordinate, and implement paid media strategies across platforms like LinkedIn, Facebook, and Google, while effectively monitoring project updates and campaign performance.

B2BMarketingSocial Media

Responsibilities

Strategy

Market/Competitor research

Setting paid media goals & KPIs

Creating a Full Funnel Strategy

Implementing the Full Funnel Strategy

Campaign Building

Creating & setting up paid media ad campaigns

Accurately managing budget & spend

Monitoring and Optimising paid media campaigns

Analytics: Reviewing & reporting campaign KPIs to client - weekly & monthly

Provide inputs on creative copy and graphical ad templates

Keep pace with paid media industry trends and developments

Communicate to team and management on project development, timelines, results

Work closely with the other team members to meet client goals

Qualification

FB Blueprint CertificationGoogle Ads CertificationPaid Social ManagementB2B ExperienceGoogle AnalyticsMulti-taskingAnalytical SkillsAttention to DetailEffective CommunicationProject Management

Required

FB Blueprint Certification by Facebook related certificates and/or Google Ads related certificates & Upper Intermediate English (minimum)

3+ years of experience in Paid Social (LinkedIn & Facebook) mostly about daily & weekly management of paid ads

3 – 5 years B2B experience in Linkedin Ads, FB Ads and Google, GTM etc. Proficiency in managing moderate to large scale B2B accounts in different business verticals, specially B2B SaaS & experience with A/B and multivariate experiments

Proven interest in data-driven problem solving (degree in marketing, finance, engineering, economics, or relevant work experience)

Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools

Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

Ability to clearly and effectively articulate thoughts and points

Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals

High levels of integrity, autonomy, and self-motivation

Excellent analytical, organizational, project management and time management skills