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F2 · 2 days ago

Growth Marketing Lead

New York City

Full-time

Onsite

Senior Level

$160K/yr - $180K/yr

6+ years exp

F2 is an AI platform designed for private markets investors, aiming to revolutionize the finance sector with intelligent insights. The Growth Marketing Lead will be responsible for building and managing the demand engine, focusing on optimizing pipeline performance and executing growth strategies.

Artificial Intelligence (AI)Commercial Lending

Responsibilities

Build and run repeatable inbound and outbound programs that drive qualified leads

Own conversion across the funnel and optimize it with disciplined iteration

Create audience segmentation and nurture that converts interest into pipeline

Partner with our performance agency to overhaul paid search and paid social (structure, targeting, creative inputs, tracking)

Hold partners accountable to pipeline outcomes, not vanity metrics

Own growth analytics, attribution discipline, and reporting using HubSpot, Salesforce, and AI tools

Improve lead routing, scoring, UTMs, and lifecycle definitions so pipeline reporting is reliable

Stand up a weekly funnel review cadence and performance dashboard

Own a structured growth experimentation program that blends disciplined testing with creative, left-field ideas across inbound and outbound channels

Run experiments across landing pages, offers, demo CTAs, outbound hooks, and new channels etc

Form clear hypotheses, measure impact, and rapidly operationalize what works

Build outbound messaging frameworks and sequence templates in partnership with Sales

Provide persona-specific assets and micro proof points to support SDR and AE testing

Support post-event follow-up motions with proven nurture sequences

Qualification

Growth marketingDemand generationFunnel conversionAttribution disciplineB2B SaaS experienceHubSpot proficiencySalesforce proficiencyCommunicatorDesign sensibilityContent creation skillsPrivate markets exposureFintech exposureAI-driven products exposure