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ESPN · 1 day ago

Sr Manager Audiences & Data Enablement

New York, NY

Full-time

Onsite

Mid, Senior Level

$121K/yr - $162K/yr

6+ years exp

ESPN is focused on driving DTC growth through enhanced customer experiences and engagement strategies. The Sr. Manager, Audiences and Data Enablement will ensure effective data activation within Braze to enhance personalized messaging and drive subscriber growth.

BroadcastingFilm Production

Responsibilities

Lead data enablement, ensuring clean, accurate data flows into Braze, informing advanced targeting and segmentation

Partner cross-functionally to design and activate multi-channel campaigns that leverage data for personalization and impact

Collaborate with Data Platforms, Engineering and Analytics teams to align data pipelines with business goals

Monitor and report on campaign performance, delivering insights that improve audience strategies

Ensure compliance with data governance and internal policies

Serve as subject matter expert on audience strategy, data systems, and emerging marketing technologies

Document and translate complex audience strategies into clear, actionable guidance for partners

Drive continuous improvement by evaluating new tools, processes, and innovations across CRM channels (Email, In-App, Web, CTV)

Qualification

Data strategyCRM systemsAudience segmentationMarketing technologyLeadershipCommunicationDocumentation

Required

Minimum of 6 years audience and/or data strategy, experience with marketing-activation technology, ideally worked with CRM and customer data marketing systems (e.g., DMP, CDPs, email/app activation platforms, etc.)

Proven ability to act as subject matter expert on state of the data, audiences, technology

Proven ability to learn new data and technology systems and maximize the value they can deliver

Proven ability to manage complex relationships and negotiate with senior leadership to create alignment and influence leadership as needed

Proven ability to manage documentation and strategic framing of complex audience strategies in user-friendly ways so they are easily and clearly understood by partners

Proven success influencing leaders from other teams and organizations with audience prioritization

Leadership track record of working with key partners to ensure CRM needs are on their roadmap, and provide requirements and support as needed

Proven ability to clearly and frequently communicate with leadership and partners, by providing notes and documentation to ensure alignment and clarity

Bachelor's degree or equivalent in Marketing, Business, or a related field