California State University, Northridge · 1 day ago
Market Strategy and Research Analyst
Northridge, CA
Full-time
Onsite
Mid Level
$94K/yr - $94K/yr
3+ years expCalifornia State University, Northridge is seeking a Market Strategy and Research Analyst. The role involves conducting research activities to gather data on university programs and trends in online education, as well as analyzing marketing campaign performance and providing insights to support strategic decision-making.
EducationHigher EducationUniversities
Responsibilities
Conduct primary and secondary research activities to collect data related to university degree programs, trends in online education, and other related aspects of higher education
Designs and implements research by analyzing and reports on cross-channel marketing campaign performance, tracks and reports on landing page conversion results, Tseng College website usability, design and content metrics, A/B and multivariate testing, SEO link building, CRMs, data mining software, as well as classification and prediction algorithms
Provides statistics on workforce and occupational outcomes in order to evaluate occupational demands for current and future programs
Gathers data on prospective student demographics, psychographics, preferences and needs
Establishes a systematic process to contact current students and alumni in order to determine success during student lifecycle, from pre-start through graduation
Produces quantitative and qualitative reports
Primary point of contact for external research partners and oversees all external and internal marketing research efforts
Works with the Director and Associate Director of Marketing and Communications to uncover and develop opportunities for development and promotion of the college’s program and initiatives
Utilizes information from industry/higher education studies and vendor research libraries to pull information for research to assists internal stakeholders
Conducts data analysis to inform strategic and tactical decision-making in the marketing and recruitment space
Serves as the subject matter expert in marketing and communications research methodologies and reporting techniques and their input will provide information critical to determining program design, delivery and promotion
Performs site audits on Google, AdWords, Grad schools and other advertising platforms
Assists in reviewing printed and digital marketing materials, including marketing materials, including marketing automation communication
Makes tactical recommendations in support of marketing recruitment and strategic planning activities for the college
Provides general administrative support for the Marketing and Communications Department
Qualification
Required
Master's in Marketing Analytics or MBA with Concentration in Marketing Analytics, or similar degree and 36 months experience in data analytics
Must have demonstrated proficient knowledge of the following marketing analytical methods and technologies: A/B and multivariate testing, SEO link building, CRMs, data mining software, as well as classification and prediction algorithms
Company
California State University, Northridge
California State University, Northridge is a public, comprehensive university committed to educational and professional goals of students.
1001-5000 employees
H1B Sponsorship
California State University, Northridge has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (21)
2024 (17)
2023 (17)
2022 (23)
2021 (15)
2020 (20)
Funding
Current Stage
Late StageTotal Funding
$3.08MKey Investors
Gold Coast Health PlanHollywood Foreign Press AssociationNASA
2025-06-25Grant· $0.08M
2022-07-26Grant
2019-10-22Grant· $3M
Leadership Team
CSUN Social Impact DesignHub
Student Designers. Community Partners. Creative Solutions.
Jill Smith, SPHR
Senior Advisor, Strategic Partnerships & Initiatives
Recent News
2025-12-10
2025-10-09
Company data provided by crunchbase