Twilio · 23 hours ago
Senior Demand Generation Manager
United States
Full-time
Remote
Mid, Senior Level
$117K/yr - $146K/yr
5+ years expTwilio is a company that is shaping the future of communications through innovative solutions. They are seeking a Senior Demand Generation Manager to lead testing and optimization across paid media channels and marketing campaigns, focusing on AI-driven strategies and analytics to drive measurable growth.
Enterprise SoftwareMessagingMobile AppsSMSSoftware
Responsibilities
Stay current on digital and AI-driven marketing trends to identify, test, and implement new tools and strategies to keep Twilio at the forefront of marketing technology, innovation and efficiency
Collaborate with marketing engineering, analytics, campaign management, product marketing, creative teams, external partners and more to enhance campaign and media performance and drive measurable returns on ad spend
Optimize marketing campaigns across multiple channels including Google Ads, LinkedIn, Meta, Reddit, Microsoft Ads, Twitch, programmatic, premium publishers, software review sites, and more by distilling performance insights and providing actionable recommendations to stakeholders
Oversee partner relationships, including holding quarterly business reviews, performance tracking/ROAS analysis, encouraging product/feature adoption, supporting contractual negotiations, and finding opportunities to increase channel productivity
Contribute to quarterly financial planning and ongoing budget optimizations based on channel and campaign performance to ensure investment delivers maximum results
Partner with engineering and analytics teams to enhance campaign audience segmentation and conversion actions to improve campaign efficiency
Regularly leverage Tableau and other analytics suites to measure campaign performance, diagnose and escalate issues, and build data-driven recommendations for relevant stakeholders
Design, execute, and analyze multivariate tests to improve conversion rates and campaign effectiveness
Be comfortable with reading out to campaign performance, insights, test plans and outcomes, strategy and roadblocks to senior marketing leadership
Qualification
Required
5–7+ years of experience in B2B digital marketing or demand generation
Hands-on expertise with major advertising platforms like Google Ads, LinkedIn, Meta, Microsoft Ads, etc
Strong understanding of B2B marketing funnels and full-funnel performance measurement and optimization using tools like Tableau, MMM, MTA, ROAS
Applies a pioneering approach to identify untapped opportunities, run disciplined tests, and translate findings into scalable strategies
Proven track record building, managing, and optimizing multichannel digital strategies
Ability to design and execute a strategic vision for paid digital channels and adopt emerging technologies
Strong collaboration skills with experience working across cross-functional teams, including analytics, vendors, agencies, campaign management, product marketing, events, creative and engineering teams
Benefits
Competitive pay
Generous time off
Ample parental and wellness leave
Healthcare
A retirement savings program
Health care insurance
401(k) retirement account
Paid sick time
Paid personal time off
Paid parental leave
Company
Twilio
Twilio is a cloud communication company that enables users to use standard web languages to build voice, VoIP, and SMS apps via a web API.
5001-10000 employees
H1B Sponsorship
Twilio has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (215)
2024 (168)
2023 (209)
2022 (369)
2021 (264)
2020 (157)
Funding
Current Stage
Public CompanyTotal Funding
$614.42MKey Investors
Founders Circle CapitalBessemer Venture PartnersUnion Square Ventures
2021-07-28Post Ipo Equity· $378.22M
2017-03-08Post Ipo Equity
2016-08-01Post Ipo Equity
Leadership Team
Khozema Shipchandler
Chief Executive Officer
Aidan Viggiano
Chief Financial Officer
Recent News
2025-12-29
2025-12-24
2025-12-18
Company data provided by crunchbase