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Cambridge Investment Research, Inc. · 22 hours ago

Marketing Automation Liaison

Fairfield, IA

Full-time

Hybrid

Mid Level

$65K/yr - $70K/yr

3+ years exp

Cambridge Investment Research, Inc. is dedicated to supporting independent financial professionals by providing innovative solutions and a collaborative culture. The Marketing Automation Liaison will focus on planning, executing, and analyzing marketing campaigns, particularly in email marketing and lead nurturing, while working cross-functionally with various teams to optimize campaign performance.

BankingFinanceFinancial Services

Responsibilities

Build, test, deploy, and measure the success of marketing campaigns in Salesforce Marketing Cloud using Email Studio, Automation Studio, Journey Builder, and Analytics Builder

Manage subscriber lists, audience segmentation, and dynamic content using AMPscript, filters, and SQL queries

Partner with the analytics team to track campaign performance in Adobe Analytics, Google Analytics, and Salesforce Marketing Cloud reporting tools

Ensure UTM parameters and tracking codes are consistently applied to measure campaign effectiveness across platforms

Collaborate with Salesforce CRM users to align contact records, campaign data, and lead flow processes

Coordinate with Marketing & Communications and IT teams to support tagging, personalization, and form integrations

Document campaign requirements, QA processes, and best practices to support team-wide scalability

Support A/B testing, campaign optimization, and performance reporting across email and paid digital channels

Assist with marketing calendar management and campaign scheduling across departments

Qualification

Salesforce Marketing CloudSalesforce CRMAMPscriptSQLAdobe AnalyticsGoogle AnalyticsDigital marketingProject coordinationCommunication skillsAttention to detail

Required

Working knowledge of Salesforce Marketing Cloud (or similar tool) and Salesforce CRM

Familiarity with AMPscript, SQL, or other scripting/query languages

Understanding of digital campaign tracking and performance metrics (e.g., open rate, CTR, conversion rate)

Comfortable navigating Adobe Analytics, Google Analytics, or similar tools for campaign analysis

Ability to translate business goals into campaign logic, segments, and data flows

Excellent communication and project coordination skills

Strong attention to detail and ability to manage multiple projects simultaneously

Comfortable working across departments and with both technical and non-technical stakeholders

Bachelor's degree in Marketing, Communications, Business, or related field

3+ years of experience in digital marketing or marketing operations

Preferred

At least 1 year of hands-on experience with Salesforce Marketing Cloud

Experience in a B2B or highly regulated industry (e.g., financial services) is a plus

Experience with LinkedIn Ads, Google Ads, or programmatic platforms is a bonus

Benefits

Premium benefit package including medical, vision, dental, life and long-term disability insurance

Vacation/sick time

401K retirement plan with company matching program

Eleven paid holidays

Company

Cambridge Investment Research, Inc.

Do you control your journey? Are you independent? At Cambridge, we are business innovators, financial planners, wealth advisors, business builders, next generation, retirement planners, visionaries, investment advisors, succession planners, entrepreneurs, and business owners.

Founded in 1981

Fairfield, Iowa, USA

501-1000 employees