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GT's Living Foods · 1 day ago

Sr. Retail Media Manager

LA Metro Area

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $120K/yr

5+ years exp

GT’s Living Foods is a leader in the Health & Wellness space, known for its commitment to creating a healthier, happier world through potent living foods. The Sr. Retail Media Manager will lead the planning, activation, and optimization of paid retail media campaigns, driving product visibility and sales through strategic media initiatives.

Food and BeverageManufacturingRetail

Growth Opportunities

Responsibilities

Develop and lead full-funnel retail media strategies to support new product launches, promotions, and evergreen campaigns

Own channel planning and media investment across RMNs, aligning spend to brand objectives, retailer priorities, and seasonal business goals

Collaborate closely with the Shopper Marketing team to ensure alignment between retailer initiatives and paid media

Oversee day-to-day campaign execution across multiple RMNs including Amazon Ads, Walmart Connect, Instacart, and Criteo

Manage campaign setup, pacing, and optimizations using self-serve tools, including audience targeting, keyword strategy, budget allocation, and creative alignment

Coordinate media briefs, campaign timelines, and delivery of creative assets

Track and analyze campaign performance using KPIs such as ROAS, CTR, CVR, and incrementality

Monitor campaigns daily and implement data-driven optimizations to improve outcomes

Provide regular performance reporting and post-campaign recaps with actionable insights for internal stakeholders

Serve as the internal retail media subject matter expert; provide guidance and education to cross-functional teams

Partner with the Brand team to ensure campaign messaging and creative assets are aligned with strategy

Manage relationships with RMNs, platform partners, and external agencies

Support the broader Paid Media team on non-retail initiatives including cross-channel planning, trafficking, reporting, and billing

Perform other duties and responsibilities as assigned, in support of team and business objectives

Qualification

Retail Media ExpertiseDigital Media AnalyticsCampaign ManagementAmazon AdsWalmart ConnectInstacartCross-Functional CollaborationOmnichannel StrategiesRetail Sales Data IntegrationTrade Marketing KnowledgeProject ManagementCommunication Skills

Required

Bachelor's degree in Marketing, Advertising, Communications, Business or a related field required

5+ years of experience in digital and performance media, with 3+ years focused on retail media across leading Retail Media Networks

Expertise in Amazon Ads, Walmart Connect, Instacart, and other retail media platforms

Strong analytical skills with a deep understanding of digital KPIs, attribution models, and media effectiveness

Proficiency with retail media tools such as Amazon Marketing Cloud (AMC), Pacvue, Skai, Flywheel, CitrusAd, or Criteo

Excellent communication and project management skills

Experience working in a cross-functional, matrixed environment

Experience in CPG, food & beverage, or retail; prior agency or in-house retail media experience is required

Strong grasp of omnichannel media strategies and the digital shopper journey

Familiarity with broader paid media channels (search, social, video)

Experience integrating retailer sales data (e.g., IRI, Nielsen, Retail Link) with media performance metrics

Preferred

Knowledge of trade marketing and retailer.com operations is a plus

Benefits

Health Insurance: Medical, Dental, Vision, and Life Insurance

401K with Matching

Employee Assistance Program

Discounts on the amazing GT’s product line (available for pickup at headquarters only)

Corporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)