Knapheide ยท 3 days ago
Marketing Content & Communications Specialist
Quincy, IL
Full-time
Hybrid
Mid LevelKnapheide is seeking a Marketing Content & Communications Specialist who will play a key role in shaping and executing a strategic content approach for both external marketing and internal communications. The specialist will develop long-term content plans, create engaging assets, and manage internal communications to align with brand messaging and campaign goals.
AutomotiveLogisticsManufacturing
Responsibilities
Develop long-term content plans tailored to persona and customer-based needs, behaviors, and decision-making journeys
Develop long-term content plans tailored to each persona's needs, behaviors, and decision-making journey
Identify content gaps and opportunities across the customer lifecycle
Create high-quality, engaging content including blog posts, whitepapers, case studies, email campaigns, video scripts, social media assets and internal communications
Ensure content aligns with brand voice, tone, and messaging guidelines
Collaborate cross-functionally to co-own, manage and maintain a strategic social content calendar that aligns with brand initiatives, campaign timelines, and audience engagement goals
Determine the most effective content formats (i.e., video, infographic, article, interactive tools) for each persona and stage of the journey
Recommend and implement delivery strategies across owned, earned, and paid channels
Collaborate with design, digital, and event teams to bring content to life
Monitor content performance using analytics tools and adjust strategies based on engagement and conversion metrics
Stay current on content marketing trends and best practices
Develop and drive internal communications that engage and inspire employees around the company's mission, product launches, events, and other priorities to distribute on the employee portal and company newsletter
Manage coordination of the company newsletter by gathering content from various departments and collaborating with the marketing team to produce and distribute it
Manage internal communications portal newsfeed and breakroom screens by creating content and posting across channels to multiple company owned facilities
Manage company public relations efforts, including press releases, media outreach and management related to company-owned facilities and events
Contribute to thought leadership by writing articles for industry publications and coordinating with external media partners to amplify the company's voice and expertise
Create and distribute employee announcements for promotions, job changes, and new hires
Qualification
Required
Bachelor's degree in Marketing, Business, Communication, Journalism, Public Relations, or a related field; or a 2-year college degree with relevant experience
A self-starter who thrives in a collaborative environment-able to take initiative on content projects while keeping stakeholders informed and engaged
Excellent written and verbal communication skills; comfortable initiating conversations, managing timelines, and ensuring project completion
Excellent writing, editing, and storytelling skills
Proficient in Microsoft Office products (Word, Excel, PowerPoint, etc.)
Strong organizational skills and ability to work effectively in a fast-paced, team-oriented environment
Detail-oriented with a commitment to high levels of accuracy
Capable of problem-solving and completing tasks within deadlines
Willingness to take direction and learn new skills and tools
Ability to acquire and maintain a strong understanding of the business and communicate effectively across multiple audience types and departments
Demonstrate flexibility and readiness to travel as needed to support content creation, event coverage, and cross-functional collaboration
Preferred
Familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, etc.), a plus
Familiarity with SEO, content management systems, and marketing automation platforms, a plus
Company
Knapheide
Knapheide is an automotive company that manufactures auto parts and accessories.
Founded in 1848
1001-5000 employees
Funding
Current Stage
Late StageRecent News
Globe Newswire
2024-02-22
Company data provided by crunchbase