Global Social Media Marketing · 22 hours ago
Social Media & Paid Ads Manager
Global Social Media Marketing (GSMM) is hiring a Social Media & Paid Ads Manager to lead organic content and paid media execution for client accounts while supporting GSMM’s own brand presence. This hands-on, strategic role involves managing social media execution, content creation, and client communication to drive measurable growth.
AdvertisingSocial Media MarketingTraining
Responsibilities
Own organic social media management across LinkedIn, Instagram, Facebook, YouTube, TikTok, and X
Build and manage monthly content calendars (static, carousels, short-form video, polls, memes, educational posts)
Write high-quality captions, hooks, CTAs, and hashtag strategies
Schedule and automate posting using modern social tools
Stay ahead of platform trends, formats, and best-performing creator strategies
Run paid media for clients on LinkedIn Ads, Google/YouTube Ads, and Meta/Instagram Ads
Optimize ads for leads, sales, fans, and ROI
Understand conversion tracking, UTMs, and performance diagnostics
Use insights to inform organic + paid creative testing
Deliver monthly performance reports using Platform-native analytics, GA4, and Google Slides / Looker Studio
Translate data into clear insights and next-step recommendations
Execute weekly client updates and email with the CEO to build trusted relationships
Manage content revisions and approvals efficiently
Collaborate with GSMM leadership on strategy and priorities
Participate in a weekly 1:1 Google Meet with the CEO
Support GSMM’s social presence with Educational content, AI-driven marketing insights, and Thought leadership
Explore opportunities for Sponsorships, Guest Blogging, Intern Recruiting, Influencer partnerships, content monetization, or create short-form videos or blog content tied to social education
Qualification
Required
United States-based and fluent in English
5+ years of experience in social media marketing (agency or consulting background strongly preferred)
Deep organic experience with LinkedIn, Instagram, and Meta
Paid ads experience in LinkedIn and Google Ads
Proven ability to manage both organic content and paid social
Strong writing, creative judgment, and performance mindset
Comfortable working independently and owning deliverables
Experience using AI tools in your daily workflow
Client email and creative project management iteration communications
Preferred
Experience managing multiple clients
Facebook/Meta Ads experience
Experience creating educational or B2B content
Prior agency leadership or mentoring experience
Speaks Spanish
Benefits
Paid holidays
Flexible time off