Breezeline · 1 day ago
Lead, Media Performance
Quincy, MA
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expBreezeline is committed to creating a dynamic and ambitious workplace focused on genuine connections. The Media Performance Lead will manage end-to-end paid media campaigns, collaborating with marketing teams and agencies to develop strategies and report on campaign performance.
InternetNetwork HardwareTelecommunicationsTV
Responsibilities
Develop 360 media strategies to inform media agency briefing
Responsible for the monitoring, and reporting of campaigns on an ongoing basis
Ensure the agency optimizes campaigns based on goals and review analytics to ensure goals are being achieved
Work directly with Marketing and Analytics team to report on insights and measurement of KPIs
Establish channel and tactical strategies along the path-to-purchase
Establish benchmarks and projections for tactics
Work directly with internal clients to present findings and strategy
Work with creative teams to develop fresh concepts and ideas that drive results
Monitor campaign budgets and results, making budget and channel allocation recommendations as necessary
Proof dashboards, ensuring they are accurate prior to status meetings
Maintain knowledge of industry best practices and developments in technology
Draft POVs on new tools and tactics, as required
Draft search and social copy, as required
Qualification
Required
8+ years of experience managing media campaigns
University degree in advertising, marketing, business, or related field
Strong analytical skills to interpret complex data
Excellent aptitude for collaboration and relationship building
Strong understanding of the Canadian media landscape (offline and online)
Strong understanding of the English and French Canadian cultures
Excellent written and verbal communication with experience presenting to clients
Highly organized with the ability to function in a fast-paced business environment
Up to date on the latest digital trends and able to apply educated recommendations based on this knowledge
Interest in researching new channels and methods of paid amplification
Positive attitude with a solution driven approach
Strong attention to detail
Proficiency in English, both oral and written
Preferred
Experience with managing campaigns for the U.S. Market (an asset)
Proficiency in French (an asset)
Benefits
Flexibility: We believe that what you do matters. At work and at home.
Fun: Our work matters, to us and to others; it’s noticed and appreciated. It makes each day brighter.
Rewarding compensation: Let’s be honest, everyone likes to earn a good salary. We offer attractive wages, along with an excellent corporate culture.
Benefits: We have what you need.
Career advancement: Join us, and we’ll provide you with the tools you need to achieve your career goals!
Technology: Are you a technology buff? Excellent, we are too. Here, you will manage, influence, play, create, fix, and shape the industry
Company
Breezeline
Breezeline are a socially responsible company committed to making our world a better place.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$15.2MKey Investors
Virginia Department of Housing and Community Development
2023-05-12Grant· $15.2M
Leadership Team
Heather Mccallion
VP, New Business and Business Transformation
Recent News
2025-12-15
2025-11-18
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