The Pack Labs · 1 day ago
Head of Marketing Operations (Remote)
The Pack Labs is home to cannabis and hemp industry leaders, and they are seeking a Head of Marketing Operations who is focused on data, systems, and precision execution. In this role, you will lead the marketing team, manage all media, and design systems that drive efficiency and growth in the business.
Consumer Goods
Responsibilities
Lead the full marketing ecosystem - paid media, lifecycle, creative ops, analytics, and trade
Build and manage the systems that make marketing run smarter, faster, and more profitably
Own marketing data, forecasting, and performance dashboards; translate insights into strategy
Oversee all growth channels (Meta, Google, SEO, affiliates, influencers, lifecycle)
Architect scalable workflows and reporting processes across departments
Collaborate cross-functionally with Sales, Product, and Finance to align forecasts and growth goals
Partner with the creative team to translate performance data into winning campaigns
Build, mentor, and develop a high-performing marketing team that thrives on accountability and innovation
Qualification
Required
8–12 years of experience in marketing operations, growth, or performance leadership
Proven experience scaling brands within restricted product categories (Cannabis, Alcohol, Supplements, etc.)
Strong data fluency - you live in dashboards and use metrics to drive every move
Exceptional leadership, communication, and project management skills
Hands-on execution mindset - you're equally comfortable strategizing and rolling up your sleeves
Expertise in acquisition channels and analytics tools (Meta, Google Ads, Looker, GA4, Klaviyo, Shopify, etc.)
Process-driven operator who brings structure, accountability, and results
Benefits
Unlimited PTO
401(k)
Comprehensive health coverage
A people-first culture
Company
The Pack Labs
The Pack Labs is redefining the future of hemp-derived products with groundbreaking innovation and an unwavering commitment to excellence.
Funding
Current Stage
Early StageCompany data provided by crunchbase