Smartly · 1 day ago
VP, Partner Development
New York, United States
Full-time
Onsite
Director/Executive
$200K/yr - $265K/yr
10+ years expSmartly is an AI-powered advertising technology company transforming ad experiences for brands and their consumers. As VP of Partner Development, you will lead a high-performing team to build and scale strategic partnerships that enhance Smartly’s offerings in creative automation, media buying, and measurement across the digital advertising landscape.
Ad TargetingAdvertisingAdvertising PlatformsE-CommerceSocial Media Advertising
Responsibilities
Lead and mentor a highly skilled Partner Development team, setting strategic direction and driving execution across Smartly.io’s product and commercial partnership ecosystem
Define and own the partnership strategy supporting Smartly.io’s Creative Automation, Media Buying, and Incrementality Measurement solutions—including emerging AI-driven capabilities
Identify, evaluate, and secure high-impact partnerships with platforms, data providers, measurement partners, identity solutions, and key ecosystem players that enhance Smartly’s offering and customer value
Work closely with Product leadership to prioritize integrations that strengthen Smartly’s creative workflow, omnichannel media buying, and performance measurement capabilities
Collaborate with Commercial, Customer Success, and GTM teams to build scalable joint value propositions, co-selling models, and go-to-market motions with strategic partners
Lead complex commercial negotiations—including data usage agreements, measurement partnerships, platform integrations, AI/ML partnerships, and multi-layer commercial terms
Develop a structured partner performance framework, including KPIs, ROI analyses, integration impact scoring, and growth plans aligned with Smartly’s revenue targets
Stay ahead of industry developments across social platforms, programmatic ecosystems, identity/privacy, incrementality testing, and AI advancements to guide partnership priorities
Represent Smartly.io at industry events, strategic partner summits, and executive forums as a thought leader on creative automation, AI-driven media buying, and modern measurement
Continuously refine partner engagement processes to drive efficiency, quality of integrations, and downstream customer impact
Qualification
Required
10–15+ years in Ad Tech, MarTech, digital media, or platform partnership roles—preferably with experience in creative tech, media buying automation, or measurement
Track record of building and leading high-performing partner development or strategic alliances teams
Deep understanding of paid social ecosystems (Meta, TikTok, Snapchat, Pinterest), broader programmatic channels, and the measurement landscape (incrementality, MTA, lift studies)
Experience driving partnerships involving AI/ML products, data enrichment, and workflow automation is a strong plus
Proven success negotiating complex commercial and technical partnership agreements
Strong ability to collaborate with Product and Engineering teams on API integrations, roadmap alignment, and technical capabilities
Executive presence with ability to manage C-level relationships across major platforms and ecosystem partners
NYC-based or willing to relocate, with ability to travel for partner meetings and industry events
Benefits
Competitive compensation and benefits package.
Company
Smartly
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers.
501-1000 employees
H1B Sponsorship
Smartly has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
Funding
Current Stage
Late StageTotal Funding
$22.8MKey Investors
Highland EuropeLifeline Ventures
2019-12-18Acquired
2019-11-29Series Unknown
2017-09-19Secondary Market· $20M
Leadership Team
Kristo Ovaska
Founder, Board Member
Tuomo Riekki
Founder & Board/Advisor
Recent News
2025-11-19
Business Wire
2025-11-18
2025-11-05
Company data provided by crunchbase